Business Intelligence: Roles, Responsibilities, Salaries, and Skills

During the industrial revolution 4.0. Nowadays, many startup companies have sprung up. For large companies, the existence of someone with business skills is needed so that the business can continue and the company remains profitable.

Therefore, positions related to business emerged, such as Business Analyst, Business Development, Business Intelligence, etc. Here, we will discuss Business Intelligence, one of the career prospects that many companies are looking for. Curious?

What is business intelligence? This profession’s role is to analyze data and turn it into a business prospect from a company or client using its services.

Business intelligence plays a vital role in a company, especially in decision-making. They provide in-depth data analysis that can determine the sustainability of the company.

Business Intelligence Overview

Before digging deeper, let’s first unite our understanding of ‘what is business intelligence’.

The term business intelligence itself can refer to a profession and also refers to an activity carried out by the company. But in this explanation, Binar will explain in more depth about business intelligence as a profession.

Business intelligence is a role in a company that is responsible for finding methods of analyzing information related to the company’s business.

A business intelligence relies heavily on data to be able to carry out analysis and then convert it into a new opportunity or breakthrough to develop the company’s business.

This huge responsibility makes business intelligence have an important position in a company.

In practice, business intelligence is often equated with business analyst. Both are equally important but have fundamental differences. Business analyst only has a duty to the extent of analyzing data, while business intelligence is required to present the results of the analysis

Is Business Intelligence (BI) Important for Companies?

As mentioned in the previous point, business intelligence is essential in the company. This is concluded not without reason. Several things make the existence of BI essential in a company. Here are the details:

1. Companies must know how their performance and achievements are in a certain period. In this case, BI helps companies to focus on the central vision.

2. Problems in the company’s business must be identified early so they don’t get bigger and tend to be easier to handle. This is the business intelligence task, which is to explain the company’s performance problems.

3. Companies have data, but they can only make full use of it with the existence of Business Intelligence.

Skills a Business Intelligence Must Have

The position of business intelligence in a company is so important it’s no wonder that the salary offered is generally higher. Did this make you interested in pursuing the business intelligence profession?

If you are interested in this one profession, several skills must be possessed. Before becoming a business intelligence, you must have the hard and soft skills below.‍

1. Microsoft Excel

Excel is an application from Microsoft that is intended for data processing. Besides processing data, this application also provides options for displaying or visualizing data quickly.

MS Excel can also be categorized as one of the most basic applications that can be used to process data. That’s why you should master Excel before becoming a business intelligence. If you already master Excel, learning other tools will be easier.


Jobs such as business intelligence have a very close relationship with data. You need to know that to process data, not only Excel can be used. At a higher level, you need SQL to process data.

SQL itself is short for Structured Query Language. With SQL, you can perform various data manipulations starting from creating, reading, editing, and deleting. These manipulations are more commonly called CRUD.

3. Analysis

Analytical skills are one of the essential soft skills that must be owned by business intelligence. Apart from being closely related to data, this profession must be distinct from the analysis.

Someone with good analytical skills tends to think more critically. This is really needed by business intelligence to analyze company data properly. Responsibilities that must be fulfilled can be completed more quickly.

4. Communication Skills

Business intelligence’s last skill that should be noticed is communication. As you already know, business intelligence is not only assigned to analyze data. It is also required to be able to communicate the results of its analysis with other related parties.

That’s why communication skills are critical to have. You must be able to convey the results of the analysis so that it can be well understood by interested parties.

Business Intelligence Careerpath

The career path of this profession is good. Several positions can be occupied if later you already have experience.

But usually, a minimum of 3 years experience is required to be promoted from this position.

The business intelligence manager is the first possible position in the field of business intelligence. You will lead a business project if you are already in this position.

This project relies on business data, and you will be responsible for it.

Such experience will also enable one to become a master of data services. Wrestling every day with data certainly has an understanding of the tendencies of data.

Lastly is the administrator. This profession puts forward what the customer wants, what competitors are doing, and then economic conditions through the data they have.

Business Intelligence Tools

To become a business intelligence, several skills must be done.

Apart from good data analysis, you should also be able to use several software. According to the CIO, here is a set of software that must be fluent.

1. Tableau

This software helps visualize data and is integrated with data sources such as Excel or SQL Data Warehouse.

2. Splunks

This platform helps one in business data analysis. This software can present good analytical data and support business intelligence to make qualified analyses.

3. Alteryx

This software helps by attaching analysis results from mixing various data sources. Alterys assists business intelligence in presenting richer and deeper insights.

4. Click

Just like Tableau, this software is concerned with data visualization. However, it turns out that Qlik can also present the results of data analysis and create the right data platform for experts in this field.

5. Domo

This software is integrated with many industries. This application can make BI know business data from the industry. So that it will help them in making good analyses and recommendations.

6. Dundas BI

This software creates dashboards and scorecards, which can later help business intelligence. It can also present data reporting in a more straightforward form.

7. Google Data Studio

Google Analytics, the difference is that this software displays data obtained from Google Analytics. There is also Einstein Analytics, business intelligence software that already uses AI (artificial intelligence).

8. Birst

This platform is used to analyze, explore, and display big data. As a platform, Birst receives raw data and processes it into a data warehouse ready for analysis.

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