Disruptive technologies is often associated with technology, such as gadgets to applications. Innovation is at the heart of this technology. However, the big concept of disruptive technology lies in its impact on changing old ways.
Stories abound of tech companies disrupting established industries. Not even a few large companies are forced to submit to the innovations they present.
Given the magnitude of the impact of disruptive technology, every business actor needs to understand what effects it will have on business.
Disruptive Technologies Background
Since the beginning of 2020, many people have said that we live in an era of technological disruption. This is because many people see that in 2020, many new things are emerging and happening, which generally bring significant changes and are related to technology.
Technological disruption is interpreted as a fundamental change due to the development of digital technology systems, in which digital technology or robots are starting to replace and change the role and role of human work.
The presence of digital technology has brought various changes in various fields of human life, as well as modifications to existing systems in US and throughout the world.
The emergence of this technological disruption then encourages human activities and activities to always lead to digital technology experiments.
People really enjoy the digital technology that is present at this time, so the world is dominated by technology, which is also considered to have gone out or excessive from the order it should be.
So What is Disruptive Technologies?
Disruptive technology or disruptive technology is an innovative technology that can dramatically change the way consumers interact. This change also encourages businesses to adapt to radically change the industrial landscape.
Disruptive Technologies Phenomenon
Today there are many examples of disruptive technology that we can meet. Call it a startup engaged in online transportation, e-commerce, news sites, etc.
Let’s see how online transportation has distracted conventional motorcycle taxis. Returning to the previous discussion, this is a feature of a successful disruption product, which must make it easier for customers to access.
When using an online transportation application, we all have to open our cell phones from home. The driver will pick us up according to our current location point.
1. Disruption of Digital Technology in the Health Sector
In the past, people needed to register manually and queue long enough at the clinic to consult a doctor.
However, thanks to technology, people can now easily make an appointment with a doctor. There are already many virtual consultation applications with doctors that can be used to immediately make an appointment with one click.
Apart from that, you can also consult online and quickly get prescriptions as recommended. These prescriptions can also be redeemed without needing to go to the pharmacy.
2. Disruption of Digital Technology in the Financial Sector (Finance)
Our article regarding innovation disruption from fintech explained how technology has affected the financial industry. Professions such as bank tellers are said to disappear in the future because they can be replaced by technology.
Now you can open a new account anywhere without looking at the domicile address. The verification process is carried out via a video call, and the report obtained is similar to a standard version.
The cash deposit and withdrawal feature can be made as usual through an ATM machine or at an Authorized Merchant appointed by the bank. In addition, credit applications can also be made online so that the reach of lending to the public will be much broader.
3. Disruption of Digital Technology in Customer Service (Customer Service)
Before the arrival of chatbots, the customer service process was quite a hassle. You need to dial the operator’s number code, then forward the call to the relevant team. This process is simple but also quite time-consuming and costly.
Since the emergence of chatbot technology, both customers and companies can communicate with each other more effectively. Some questions can be answered automatically by bots, and the Customer Service team only needs to handle questions that can’t be resolved quickly.
Customers can also ask questions 24 hours a day because the bot doesn’t need to rest and can still answer with the same speed and accuracy.
4. Disruption of Digital Technology in the Field of Education
In the past, some could only quickly access education (especially professions). You need to register with a trusted educational institution, then follow a long series of courses. However, only some of that learning can be applied directly in the field.
With the help of technology, this problem can be solved.
Various online training applications are available, even used by the American government for educational equity. You can get and take part in the training needed anytime and anywhere.
The registration process is also easy because it is enough to fill in the form provided by the application.
5. Disruption of Digital Technology in the Retail Sector
Since the emergence of online stores and e-commerce platforms, the retail industry has had to reformulate its strategy to survive and get its customers back.
As is well known, online shopping offers a much more practical experience than visiting stores in person. You can also get product and store reviews in real-time, which you can only get if you see physical stores.
In addition, online shop platforms and e-commerce also help reach customers and increase demand for courier services.
Benefits of Disruptive Technologies
Even though they expect change, at the same time, humans are also afraid of change. This also applies to disruptive technology. But apart from the frightening side of disruptive technology, this technology also benefits those who can take advantage of it.
1. Offering New Benefits for Consumers
When disruptive technology enters the market, it will slowly change the entire industry it enters, for example, the retail sector. With technology, shopping has become more accessible. Consumers no longer need to leave the house to get the required goods.
The changes that occur are inseparable from the new benefits offered by disruptive technology. Consumers who are interested in adopting disruptive technology continue to experience growth.
2. Generates New Opportunities
One of the side effects of disruptive technology is that it erodes old ways and even eliminates them. Knowing there are more accessible and cheaper ways, consumers generally turn to the new courses offered by disruptive technology.
This is a threat to companies that do not want to change. But those aware of the change can see that disruptive technology offers new opportunities.
Companies that can seize opportunities faster than their competitors will generally grow significantly. Not infrequently, these companies can also outperform other companies that are much more established.
3. Opening Space for Business Growth
When a business can embrace disruptive technology, at the same time, it will get a more expansive space for growth. Technology helps companies to provide better solutions and services. In other words, they have more opportunities to grow.