Business, one of which is by doing marketing (promotion). Marketing is an attempt to introduce products or services offered to many people.
We are familiar with two terms in business marketing: Traditional Marketing and Digital Marketing.
As the name implies, digital marketing uses digital media to promote a business, such as websites or social media.
Traditional marketing uses traditional media or channels such as print media or billboards. Which promotional media do you think is right for your business?
This article will discuss the differences between traditional and digital marketing and determine which promotional media is right for your business.
Traditional Marketing
Traditional marketing is carried out conventionally (non-digitally); one example of conventional marketing often used is placing advertisements in brochures, newspapers, or magazines.
And along with the development of the times, traditional marketing began to use electronic media such as radio or television.
Even though the internet world is growing, it cannot be denied that there are still people who are not used to using it. Therefore, you can still apply traditional marketing to market your business. You can place advertisements in newspapers, distribute flyers, or advertise on billboards so potential customers can easily find your business.
Advantages of Traditional Marketing
Here are some advantages of traditional marketing that you need to know.
1. Easily understood by the audience because only some people use digital media online.
2. It has its unique impression because consumers can see promotional material directly in real life.
Disadvantages of Traditional Marketing
There are some disadvantages of traditional marketing that you also need to know about
1. We cannot determine the target audience personally because the ads displayed can be seen by everyone, such asbillboards, billboards, or newspapers.
2. The results are entirely immeasurable.
3. It isn’t easy to interact or communicate with the target audience.
4. Advertisements displayed in print and electronic media only convey one-way messages that cannot be responded to by the audience.
5. The costs are also higher, especially if you have to print flyers, billboards, banners, or place advertisements in the mass media.
Digital Marketing
Digital Marketing is an attempt to market products or services through online or internet platforms.
The channels (media) used are very diverse, ranging from website creation, Social Media Marketing, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Email Marketing, Content Marketing, and many others.
Digital marketing is also known as “online marketing” or “internet marketing.”
Digital marketing is one of the right and effective ways to reach more consumers in a timely, personal and relevant manner because all processes can be measured and targeted according to the target audience.
Many business people use this marketing strategy as the first step to building a reputation or business image. They use digital marketing to introduce their name to many people.
Advantages of Digital Marketing
Digital marketing also has several advantages that you need to know:
1.Can define a more specific target audience.
2. It is personal because advertisements or messages are conveyed directly to a predetermined target audience.
3. Can find out the effectiveness of promotions that have been carried out through online data obtained.
4. The costs used are cheaper and can be adjusted to the budget that you will spend.
Disadvantages of Digital Marketing
And digital marketing also has some drawbacks, as follows:
1. Digital marketing relies heavily on technology, so the target audience must be familiar with technology and active in various online media.
2. Many people will easily imitate the business marketing process that you do.
Traditional Marketing vs Digital Marketing
To see the differences, we should compare both form each aspects they have.
1. Channels/Media
Both have differences in terms of the media used. As the name implies, digital marketing will use digital media, such as e-magazines, e-books, websites, banner ads, Google Ads, etc.
Meanwhile, traditional marketing uses traditional media or channels, such as magazines, brochures, billboards, pamphlets, billboards or space ads, posters, and TV or radio advertisements.
2. Data Usage
Data power digital advertising development, implementation, and measurement. Data retrieved from placing ads on Facebook or Google can be tracked by who views, who clicks, how many views, and more.
But on the other hand, it’s impossible to get accurate data to support all traditional ads because no data can be retrieved, so you can’t track who saw the ad.
3. Expenses
Traditional marketing expenses are more expensive than digital marketing. The cost of advertising using television, radio, and print materials currently requires a budget that is not small.
Whereas digital marketing is more economical and faster than traditional marketing, which can be used by small businesses to adjust to budgets and also more accurate time.
With digital marketing, costs can be adjusted according to what you want to target so that the ad is visible.
4. Communication
Digital advertising includes both one-sided and two-sided communications. Users can interact with advertisements. They can provide comments, likes, or feedback as interactions with you.
Whereas traditional advertising does not provide a way for users to interact because they only hear or see it, and there are no connecting media to interact with.
Even though the difference between the two is quite significant, many business people still need clarification about which strategy to choose.
To make it easier for you, consider the advantages and disadvantages of digital marketing and traditional marketing.
Which Method Should I Use?
Several factors become development material to help choose the correct marketing technique for your business.
1. Pay attention to marketed products
Before doing marketing, you must first understand what products will be distributed. How will the product be sold using traditional marketing or digital marketing? After that, determine where to sell the product.
For example, if you sell products related to technology, such as laptops. Of course, digital marketing is suitable for promoting these products.
But if you only sell chicken noodles, promoting through traditional marketing is enough, for example, by making banners.
Even though a business is promoted traditionally, the company is also promoted using digital marketing. Because whatever type of business you are, you can still promote it digitally (online).
2. Understand the Target Consumer
After understanding the product to be marketed, you must also understand the target consumers of your product. Determine the demographics of potential consumers of the product you are going to market
For example, suppose your target market is the elderly who have difficulty accessing the internet. In that case, traditional marketing is suitable for marketing your business.
3. Pay attention to the budget you have
Perform cost calculations to determine the most effective media for marketing. Do some surveys about the costs of digital and traditional marketing first. Then adjust the expenses that you have.
For example, if you usually do digital marketing, you will need a starting fee of IDR 5,000,000. But if you do traditional marketing, you may need a higher cost, starting from IDR 20,000,000, to make a billboard. Then choose one strategy that fits the budget you have.