What is Salesforce Pardot? Overview, Pricing and Benefits

A marketing automation software is a powerful tool that enables businesses to automate various marketing tasks, streamline workflows, and track the performance of their campaigns.

These tools can act as a centralized marketing database, allowing businesses to create targeted, segmented, and timely marketing experiences for their customers.

Marketing automation software can be a valuable asset for businesses as it can help them measure the success of their entire marketing efforts. 

Among the many options available in the market, Salesforce Pardot is currently one of the leading choices in marketing automation software.

What is Salesforce Pardot?

Salesforce offers two marketing automation solutions – Pardot and Marketing Cloud. Pardot is designed for B2B organizations and provides features such as targeted email campaigns, automation of email marketing, tracking of return on investment and lead management.

It is particularly useful for organizations that already use Salesforce’s CRM solution as it can seamlessly integrate with it, resulting in improved performance and reduced time for analytics.

Pardot is considered to be one of the top-performing marketing automation tools, as seen in the G2 Crowd Grid for Marketing Automation.

Salesforce Pardot Pricing

Salesforce Pardot offers four marketing automation plans, each with varying levels of features and capabilities. The plans are: Growth, Plus, Advanced, and Premium.

1. The Pardot Growth plan

Priced at $1,250 per month, includes basic features such as email marketing tools, engagement programs, tracking of social posts, ROI reporting, custom fields, user management, in-depth prospect tracking, and customizable URLs.

It also allows for integrations with native CRM, Google AdWords, Olark Chat, Eventbrite, and Webinar.

However, it has limits such as 100 monitored SEO keywords, 50 forms and landing pages, 50 automation rules, 10 competitors monitored, 3 SSL vanity domains, and 5 engagement history dashboards. Additional features may be available at an extra cost.

2. The Pardot Plus plan

Priced at $2,500 per month, includes all the features of the Growth plan and more. It has unlimited forms and landing pages, 250 monitored SEO keywords, 100 automation rules, 25 competitors monitored, 10 SSL vanity domains, and 10 engagement history dashboards. Additional features may be available at an extra cost.

3. The Pardot Advanced plan

Priced at $4,000 per month, includes all the features of the Plus plan, as well as extended limits such as 1000 monitored SEO keywords, 150 automation rules, 100 competitors monitored, 20 SSL vanity domains, 20 engagement history dashboards, and API access to 100,000 calls per day. It also includes Salesforce’s Einstein AI feature.

6. The Pardot Premium plan

Priced at $15,000 per month, includes all the features of the Advanced plan, as well as additional enterprise-friendly features. The biggest benefit of this plan is the expanded contact cap of 75,000.

Salesforce Pardot Benefits

Salesforce Pardot provides several benefits to marketing organizations, including:

1. Targeted email campaigns: Pardot allows you to create personalized, segmented, and timely email campaigns that can be used to reach specific target audiences.

2. Email automation: Pardot automates repetitive marketing tasks such as email sends, lead nurturing, and lead scoring, which can save time and effort for marketers.

3. ROI tracking: Pardot tracks the ROI of your marketing campaigns, which can help you determine which campaigns are most effective and where to focus your efforts.

4. Lead management: Pardot provides tools for lead generation, lead scoring, lead nurturing, and lead tracking, which can help you manage and track leads throughout the sales cycle.

5. Integration with Salesforce CRM: Pardot can sync with Salesforce’s CRM solution, providing a more efficient and effective way to manage customer relationships.

6 Advanced analytics: Pardot provides advanced analytics, such as SEO keyword monitoring, automation rules, competitor monitoring, and engagement history dashboards, which can help you gain valuable insights into your marketing campaigns.

7. AI-powered features: Pardot Advanced and Premium plans include Salesforce’s Einstein AI, which can help you make better decisions and optimize your marketing campaigns.

8. Scalability: Pardot offers four different plans, which can be tailored to the needs of different businesses, from small businesses to large enterprises.

Salesforce Pardot Features

Salesforce Pardot offers a wide range of features to help businesses automate and streamline their marketing efforts. Some of the key features include:

1. Email marketing tools: Pardot allows you to create and send targeted email campaigns to specific segments of your audience. You can also create email templates and automate email sequences based on specific triggers.

2. Engagement programs: Pardot’s engagement programs allow you to create multi-step campaigns that nurture leads through the funnel. You can use engagement programs to create targeted content, track engagement, and score leads.

3. Tracking social posts: Pardot helps you track and measure the success of your social media campaigns. You can track social engagement, measure the reach of your posts, and track conversions.

4. ROI reporting: Pardot helps you track and measure the return on investment of your marketing campaigns. You can track and measure the success of your campaigns and make data-driven decisions.

5. Customizable fields: Pardot allows you to create custom fields to track and store information specific to your business.

6. Lead management: Pardot’s lead management features allow you to track and manage leads throughout the funnel. You can track lead activity, segment leads, and create targeted campaigns.

7. In-depth prospect tracking: Pardot’s prospect tracking features allow you to track and measure the engagement of individual prospects. You can track email opens, clicks, and website activity to better understand their interests and needs.

8. Customizable URLs: Pardot allows you to create custom URLs for your campaigns and landing pages to better track and measure their success.

9. Salesforce Einstein AI: Pardot Advanced and Premium plans include Salesforce Einstein AI, which uses machine learning to help you automate and optimize your marketing efforts.

10. API Access: Pardot Advanced and Premium plans include API access to 100,000 calls per day, allowing for more customization and integration with other systems.

Pardot Application

One example of Pardot application is lead nurturing. Lead nurturing is the process of building relationships with potential customers, even if they are not ready to buy yet.

Pardot allows businesses to create automated email campaigns that are triggered by specific actions or behaviors, such as visiting a certain page on the website or downloading a whitepaper.

These emails can be personalized and tailored to the individual lead based on their behavior and engagement with the website. T

his allows businesses to build trust and credibility with potential customers, and ultimately increase the chances of converting them into paying customers.

Pardot also allows businesses to track and measure the success of these campaigns, so they can adjust and optimize them for better results

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