Make YouTube content for business, don’t just make it. Your YouTube channel may be deserted if the concept doesn’t match the target audience. Moreover, most YouTube users are millennials.
Want to create YouTube content for your business? But, need clarification about what YouTube content ideas are interesting? Wow, you’ve come to the right article!
Creating YouTube content for business, don’t just make it. Your YouTube channel will probably be deserted if the concept doesn’t match the target audience. Moreover, most YouTube users are millennials.
Therefore, you must think carefully about the content to make it enjoyable.
So, in this article, we’ll give you some interesting YouTube content ideas to entice your potential customers. But before that, we will first share how to create YouTube content for beginners.
Why Using YouTube For Business?
- YouTube has over 2 billion across the world. A good fraction of that audience could be shown your product and could turn from users to customers. (SproutSocial)
- 8/10 marketers consider YouTube to be one of the best platforms to advertise their products or services. (Oberlo)
- People watch 1 billion hours of YouTube a day. As you watch this video, you’re contributing to that number. (Oberlo)
- 62% of businesses use YouTube to post content. This could be just videos on their products, tutorials, event announcements, and much more. (Oberlo)
- 70% of the YouTube watch time comes from mobile. It means that when you create an advertisement for YouTube, you keep the mobile users in mind. (SproutSocial)
1. Behind The Scenes Video
Making videos that give a behind-the-scenes look at your business or brand is a great way to connect with your audience. It helps people see the real, human side of your company, and it can also boost views and engagement on your videos.
A great example of this is the video Amazon made that shows the warehouses and distribution centers where they store and ship products.
It’s packed with footage of the factories and interviews with people who work there, which really emphasizes the important role they play in making Amazon run smoothly.
Almost everyone has certainly searched for video tutorials on YouTube. Good make-up tutorials, cooking, installing applications, and much more. That’s why you can make ideas for YouTube content.
The goal is to help customers overcome fundamental problems related to hosting and websites easily and quickly.
Besides being able to educate the audience, video tutorials can show that you are an expert in a particular field. In the end, your business credibility will be increasingly recognized. It’s like, once you grab the oar, two or three islands will pass.
3. Company Culture Video
Making a video that showcases your company culture is a great way to let people know what your business is all about and what it stands for.
It’s a way to show off the people who work there and why they enjoy it. These videos are relatable to audiences and can really grab the attention of people who are job hunting. Plus, they give people a sneak peek into what it’s like to work at your company and the kind of atmosphere you have.
4. Product Showcase
When you make a video to show off a new product, the goal is to give people a quick and easy look at what it does and why it’s awesome. These videos are usually short and to the point, so people can get a good idea of what the product is all about in just a few minutes.
Another type of video you can make is a product announcement. This type of video is a little more in-depth, and it gives people a closer look at the product or service you’re offering.
You can use it to show off new features or compare it to older versions or other similar products. It’s a great way to give people all the information they need to know to decide if they want to buy it.
5. Interviewing Experts
Another YouTube content idea that you can try is an expert interview session. Make sure to choose relevant experts for your business to bring in many viewers.
Why is that? First, an expert can help convince your audience that you are experienced in your field of business. Second, sessions with experts are often a place for direct consultation or getting their tips.
Webinars are a great way to connect with your audience and get them engaged. They’re easy to set up, affordable, and accessible to people all over the world. Plus, once you’ve recorded the webinar, you can use it as video content later on.
For example, Simplilearn does webinars all the time. They’ll bring in an expert from the industry and cover a bunch of different topics. And the best part is, there’s plenty of opportunities for audience interaction – the expert will answer questions from the audience whenever they can. It’s a great way to get people involved and keep them interested.
7. Tips & Trick
If you are an expert in a field, have mastered a lot, or have an experience that can be shared with the audience. You can create content that contains tips, tricks, or knowledge sharing.
Even though the concept of this video is sharing where you will talk throughout the video, remember to keep it exciting and entertaining. You can also add subtitles in case you don’t sound too loud.
Collaboration is a content idea that is quite difficult to create if you are a novice content creator who has yet to establish relationships with other YouTubers.
However, if you have a friend who is a YouTuber, you can try this collaborative content idea. You can create challenge content or combine your and your friends’ YouTube channel themes.
This content idea is also suitable for promoting a business via YouTube. You can collaborate with well-known YouTubers to introduce your business to more people.
9. Vlogging Video
The following content idea is video blogging or what is often called a Vlog. This form of vlog content is a video that shows your daily activities. This type of content is also popular and has many likes. The audience can know how everyday life is from the point of view of other people.
Apart from showing your daily life, you can also provide some information about the activities you do or things you encounter so that they can become insights for viewers.
Suppose your YouTube channel is a business YouTube channel. In that case, you can invite viewers to see how your production house or shop is doing daily.
Lastly, you can also create review content. This review content can be in the form of product reviews, movies, books, and more. You can provide information about the advantages and disadvantages of the product, film, or text.
This type of content is also very suitable for affiliate marketers to promote a product and invite the audience to buy it through an affiliate link that you can include in the description.