What is Data Analysis?

Data analysis is a process of examining, cleaning, transforming and modeling data with the aim of finding useful information, informing conclusions and supporting decision making. Data analysis itself has many facets and approaches that cover a variety of techniques under different names, and are used in different business, science and social science domains. In today’s […]
Data as a Service Can Drive Companies to Make Smart Decisions

Chances are if you’re reading this, you’ve heard the phrase “data is new oil” coined by Clive Humby, the British mathematician who was also the architect of Tesco’s Clubcard loyalty reward scheme. Although it might have become something of a cliché, it was an even more appropriate expression than when it first heard. Poisonous and […]