data

What is Data Analysis?

What is Data Analysis?

Data analysis is a process of examining, cleaning, transforming and modeling data with the aim of finding useful information, informing conclusions and supporting decision making. Data analysis itself has many facets and approaches that cover a variety of techniques under different names, and are used in different business, science and social science domains. In today’s business world, data analysis plays a role in making more scientific decisions and helping businesses operate more effectively because data is more accurate and real-time. Data mining is a specific data analysis technique that focuses on statistical modeling and knowledge discovery for predictive purposes rather … Read more

Data as a Service Can Drive Companies to Make Smart Decisions

Data as a Service Can Drive Companies to Make Smart Decisions

Chances are if you’re reading this, you’ve heard the phrase “data is new oil” coined by Clive Humby, the British mathematician who was also the architect of Tesco’s Clubcard loyalty reward scheme. Although it might have become something of a cliché, it was an even more appropriate expression than when it first heard. Poisonous and dangerous oil in its crude form; need to be refined before it becomes valuable; and the same goes for data. Failing to control it, eliminate duplicates, clean it up, or analyze it in context, will only be the basis for bad decisions. What is needed … Read more