The increase in sales of e-commerce in Indonesia increased by 25 percent during the pandemic
Chairman of the Indonesian E-Commerce Association (IdEA) Bima Laga said the policy to limit face-to-face activities also increased online shopping transactions. Although purchasing power has decreased due to the Covid-19 pandemic, Bima said transactions of basic goods, even products related to hobbies have actually increased. Previously, IdEA recorded a 25 percent increase in sales on e-commerce platforms during the pandemic. “The performance is basically improving. It takes a greater effort to maintain good performance in the current economic conditions,” said Bima. Tokopedia’s External Communications Senior Lead Ekhel Chandra Wijaya said sales of the food and beverage category increased almost threefold … Read more