{"id":698,"date":"2021-01-04T19:03:19","date_gmt":"2021-01-04T19:03:19","guid":{"rendered":"https:\/\/wordpress-660014-2156598.cloudwaysapps.com\/?p=698"},"modified":"2021-01-04T19:03:19","modified_gmt":"2021-01-04T19:03:19","slug":"keyword-research-101","status":"publish","type":"post","link":"https:\/\/matob.web.id\/news\/keyword-research-101\/","title":{"rendered":"Keyword Research 101"},"content":{"rendered":"<p><span>Personally I have the opinion that when we play SEO, the thing that should be done is to look for keywords with a high enough search.<\/span><\/p>\n<p><span>Why is that?\u00a0Because in my opinion, playing SEO is a war on the first page.\u00a0The power of strategy.\u00a0If the\u00a0<\/span><em><span>search volume is<\/span><\/em><span>\u00a0low, it means that we are playing in low competition.\u00a0If that&#8217;s the story, we just need to play SEO in a very simple way.\u00a0No need to follow\u00a0this\u00a0<\/span><em><span>blueprint<\/span><\/em><span>\u00a0.<\/span><\/p>\n<p><span>This means that there is nothing special in terms of my technical keyword research, because I am targeting\u00a0general\u00a0<\/span><em><span>keywords<\/span><\/em><span>\u00a0whose searches are quite high.\u00a0So yeah, just use reason and just peek at the competitors.<\/span><\/p>\n<p><span>For the tools myself, I use 3 tools:<\/span><\/p>\n<ul>\n<li><span>Keyword Planner<\/span><\/li>\n<li><span>Ahrefs<\/span><\/li>\n<li><span>Google Trends<\/span><\/li>\n<\/ul>\n<p><span>Especially for Google Trends, I only use it to monitor new keywords.\u00a0For example, the latest Gadgets, so I know the keywords about the latest gadgets and can page-one first compared to competitors.<\/span><\/p>\n<p><span>I also usually use Google trends to find\u00a0<\/span><em><span>hot products<\/span><\/em><span>\u00a0in the\u00a0<\/span><em><span>market<\/span><\/em><span>\u00a0\ud83d\ude00<\/span><\/p>\n<h2 id=\"pemetaan-kata-kunci\"><span>Keyword Mapping<\/span><\/h2>\n<p><span>I have discussed this keyword staging on the next blog, mastahseo.com.\u00a0There are 2 important points that I usually do for this keyword mapping, the explanation is below:<\/span><\/p>\n<h3 class=\"pk-title\"><span>Use of Keywords<\/span><\/h3>\n<p><span>I don&#8217;t always use every keyword for articles, there are several keywords that I use for categories or tags.<\/span><\/p>\n<p><span>Suppose for example the keyword: Beach in Banten.\u00a0I will use this kind of keywords for categories or tags (of course I also do SEO for this page).\u00a0For the article, I focused on a smaller area.\u00a0For example, &#8220;Sambolo Beach&#8221;, &#8220;Sawarna Beach&#8221; and so on.<\/span><\/p>\n<h3 class=\"pk-title\"><span>Combining Keywords<\/span><\/h3>\n<p><span>Not all keywords can be combined in 1 page \/ article, this is a common mistake I usually find.\u00a0This is related to the\u00a0<\/span><em><span>search intent<\/span><\/em><span>\u00a0.<\/span><\/p>\n<p><span>For example, I often see many SEO players who use the title,\u00a0<\/span><strong><span>&#8220;Selling the Benefits of Gout Medicine&#8221;<\/span><\/strong><span>\u00a0.\u00a0The use of keywords like this will make the\u00a0<\/span><em><span>search intent<\/span><\/em><span>\u00a0confusing, and lead to not ranking the two keywords that are targeted and combined.<\/span><\/p>\n<h3 class=\"pk-title\"><span>Keyword Sorting<\/span><\/h3>\n<p><span>This is what I often do long before a project starts.\u00a0Yes, I usually create a blog with sub-topics in sequence.\u00a0I take a simple example I want to create a blog with a technology topic (general), the first thing I will do is look for sub-topics of discussion and look for the order of the keywords.<\/span><\/p>\n<p><span>I take an example I want to discuss about Windows 10, then I will collect keywords that are related and mutually sequential.\u00a0For example:<\/span><\/p>\n<ul>\n<li><span>How to make a bootable Windows 10 with a flashdisk<\/span><\/li>\n<li><span>How to Install Windows 10 with a USB Flashdisk<\/span><\/li>\n<li><span>How to Activate Windows 10<\/span><\/li>\n<li><span>Etc<\/span><\/li>\n<\/ul>\n<p><span>This keyword sequence that I will later use to publish articles.\u00a0So the publish must also be ordered, not jumping around.<\/span><\/p>\n<p><span>Why is that?\u00a0Because to facilitate the management of\u00a0<\/span><em><span>internal links<\/span><\/em><span>\u00a0.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personally I have the opinion that when we play SEO, the thing that should be done is to look for keywords with a high enough search. Why is that?\u00a0Because in my opinion, playing SEO is a war on the first page.\u00a0The power of strategy.\u00a0If the\u00a0search volume is\u00a0low, it means that we are playing in low [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-trick"],"_links":{"self":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":0,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/media\/104"}],"wp:attachment":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}