{"id":708,"date":"2021-04-05T10:38:50","date_gmt":"2021-04-05T10:38:50","guid":{"rendered":"https:\/\/wordpress-660014-2156598.cloudwaysapps.com\/?p=708"},"modified":"2021-04-05T10:38:50","modified_gmt":"2021-04-05T10:38:50","slug":"war-against-boats-reducing-fake-listens-as-well-as-bulk-streams","status":"publish","type":"post","link":"https:\/\/matob.web.id\/news\/war-against-boats-reducing-fake-listens-as-well-as-bulk-streams\/","title":{"rendered":"War Against Boats: Reducing Fake Listens as well as Bulk Streams"},"content":{"rendered":"

Every morning, millions of people wake up and drink a cup of coffee listening to their favorite music \u2014 the song is likely played using a\u00a0music\u00a0streaming<\/em>\u00a0service\u00a0.\u00a0The increasing popularity of\u00a0streaming<\/em>\u00a0platforms\u00a0has significantly changed people’s habits of listening to music.\u00a0According to the report \u201cEmerging Digital Life in South and Southeast Asia\u201d published by Deloitte,\u00a0streaming<\/em>\u00a0music is one of the three modes of digital entertainment most favored by young people.\u00a0With the increasing adoption of digital lifestyles in the region, the\u00a0online music\u00a0streaming<\/em>\u00a0market\u00a0in Asia Pacific is projected to reach over US $ 13 Million by 2027.<\/p>\n

The\u00a0strong and steady\u00a0growth of\u00a0music\u00a0streaming<\/em>\u00a0offers long-term opportunities and benefits for the music industry as a whole.\u00a0However, scammers are also targeting\u00a0streaming<\/em>\u00a0services\u00a0and stealing musicians and artists’ income.\u00a0Therefore the\u00a0music\u00a0streaming<\/em>\u00a0industry\u00a0must take decisive steps in order to win the fight against the using fraudsters bot <\/em>for\u00a0bulk streams<\/em>\u00a0<\/a>and\u00a0fake listens<\/em>\u00a0.<\/p>\n

Streaming Economy<\/strong><\/h2>\n

The first thing to understand is how the\u00a0streaming<\/em>\u00a0industry works\u00a0.\u00a0When a customer pays for a subscription package every month, the revenue will be accumulated.\u00a0The\u00a0streaming<\/em>\u00a0platform\u00a0will get a share, which is a certain percentage of the total revenue.\u00a0However, most of the revenue will go to record labels, distributors, publishers, and\u00a0collecting societies<\/em>\u00a0.\u00a0Musicians are often the last party to be paid under the terms of their contracts.<\/p>\n

Collect Treasures<\/strong><\/h2>\n

Fraudsters use\u00a0bot <\/em>to extract revenue from advertisers in two ways.\u00a0The first is to play non-artistic “fake” songs non-stop.\u00a0In this way, the musician concerned will get a ”\u00a0listens<\/em>\u00a0” and appear more popular with high ratings and ratings on the\u00a0streaming<\/em>\u00a0platform\u00a0.\u00a0With bot<\/em>, nonartists can secretly take millions of dollars from real artists through thousands of fake accounts and play songs that are registered under the names of con artists.<\/p>\n

Most\u00a0streaming<\/em>\u00a0services\u00a0require that songs be at least 30 seconds long in order to monetize.\u00a0At 86,400 seconds per day, the troops bot<\/em>\u00a0can play 2,880 songs per day per device, so 1,000\u00a0bot can play about 2.9 million songs per day.\u00a0This is the equivalent of approximately 86.4 million counterfeit screenings per month, the equivalent of a quarter of a million dollars in revenue per month.<\/p>\n

Hype Machine<\/strong><\/h2>\n

Along with offering services from\u00a0streaming<\/em>\u00a0platforms\u00a0such as Spotify, Amazon, and Apple Music to the Asia Pacific region, the number of users who are interested in using\u00a0streaming<\/em>\u00a0music is increasing with special offers and\u00a0free\u00a0trials<\/em>\u00a0.\u00a0The<\/em>\u00a0customized\u00a0playlists<\/em>\u00a0and ease of use of the browser also attract more new users to using the\u00a0streaming<\/em>\u00a0platform\u00a0.<\/p>\n

Users who do not have a lot of time and often will closely follow the\u00a0playlist<\/em>\u00a0popular and listen to music that is becoming a trend instead of making the\u00a0playlist<\/em>\u00a0itself.\u00a0Vendors bot <\/em>the sneaky ones can fool the proper workflow via\u00a0bulk streaming<\/em>\u00a0.\u00a0By making a payment in advance, these scammers offer bot <\/em>Large-scale\u00a0farm<\/em>\u00a0consisting of various devices to play songs thousands of times.\u00a0This will result in a higher number of searches and increase the chances of the song being featured in\u00a0popular\u00a0playlists<\/em>\u00a0, and most importantly getting listener’s attention.<\/p>\n

Through this process, vendors\u00a0bot <\/em>finding ways to manipulate the system by eroding one of the core principles of music promotion;\u00a0fake attention to get attention.\u00a0Although this condition does not directly result in an economic loss for musicians, it will shift the target.\u00a0Parties who can pay vendors bot<\/em>\u00a0will get the attention musicians who deserve it should get.<\/p>\n

How To Beat\u00a0Bot<\/strong><\/h2>\n

In terms of record labels and\u00a0streaming<\/em>\u00a0services\u00a0, validation of\u00a0streaming<\/em>\u00a0integrity\u00a0is necessary to ensure\u00a0a fair\u00a0allocation of\u00a0streaming<\/em>\u00a0revenue\u00a0to musicians and licensees.\u00a0However, as with application category\u00a0gaming<\/em>\u00a0and\u00a0e\u00a0<\/em>–\u00a0<\/em>c\u00a0<\/em>ommerce<\/em>\u00a0, the threat of fraud bot<\/em>\u00a0still lurking and will continue in the future.<\/p>\n

Increasingly sophisticated fraud protection is also accompanied by increasingly sophisticated attacks.\u00a0The key to staying superior is to make preparations at the organizational level.\u00a0Companies need to have a team that is specifically assigned to handle the latest innovations in bot<\/em>\u00a0streaming<\/em>\u00a0and fraud prevention measures.\u00a0This way, the app will stay ahead of the time with the latest updates implemented and be able to access the app fraud prevention software early on.\u00a0Because fraud can undermine user trust, companies need to take steps to maintain user trust and inform users of steps being taken to combat fraud bot<\/em>.<\/p>\n

Regardless of the damage that imposters can inflict,\u00a0bot <\/em>can enter and leave the application without being detected.\u00a0Detection bot <\/em>requires significant effort and\u00a0in-house<\/em>\u00a0monitoring\u00a0may take up the IT team’s time.\u00a0Therefore, companies need to ensure that they have equipped their IT team with the best tools available in the industry for detection and elimination bot<\/em>.\u00a0By leveraging machine learning and taking advantage of the complexity of anonymous sensor data from user-device interactions, a detection solution bot<\/em>\u00a0can distinguish patterns of behavior and differentiate between humans and\u00a0bot.\u00a0After doing this, elimination bot <\/em>and it\u00a0will be easier to\u00a0take control of the\u00a0streaming<\/em>\u00a0economy\u00a0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every morning, millions of people wake up and drink a cup of coffee listening to their favorite music \u2014 the song is likely played using a\u00a0music\u00a0streaming\u00a0service\u00a0.\u00a0The increasing popularity of\u00a0streaming\u00a0platforms\u00a0has significantly changed people’s habits of listening to music.\u00a0According to the report \u201cEmerging Digital Life in South and Southeast Asia\u201d published by Deloitte,\u00a0streaming\u00a0music is one of the […]<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":0,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matob.web.id\/news\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}