Buying and selling online in Indonesia is currently increasingly stretched, marked by the increasing number of new online stores or e-commerce. The first position of e-commerce in Indonesia changes every quarter, so who is currently the best e-commerce website in Indonesia today?
According to data from Dataportal.com, in 2021 Indonesia became the country with the highest e-commerce adoption in the world. The percentage is 90% of internet users aged 16 – 64 years have done shopping online.
The great potential that Indonesia currently has makes it one of the most potential countries. It is evident from the large number of e-commerce options in Indonesia that are currently available with various advantages offered so that many users are increasingly going crazy for shopping through online stores.
Best eCommerce Website in Indonesia
According to the data we took from iPrice regarding the ” Indonesia E-Commerce Map ” in September 2021, the e-commerce map in Indonesia has experienced a shift from before where shopee has been overtaken by Tokopedia. The data that we present below is based on research from the iPrice team in the second quarter of 2021, here is the list:
1. Tokopedia
Tokopedia currently occupies the first position, shifted by Shopee on the market competition map in Indonesia. It is recorded that every month there are around 147 million more website visitors who open the Tokopedia website. For the ranking of the Tokopedia apps on the App Store and Google Play, it is number 2 under shopee.
Tokopedia is a website created by Indonesian children named William Tanuwijaya and Leontinus Alpha Edison in 2009. Now Tokopedia has become one of the unicorns in Indonesia. The website, which has a distinctive green color, also has a role in advancing business by inviting individuals and MSME business actors to join in marketing their products through Tokopedia.
2. Shopee
Shopee is in second place as the best e-commerce website in Indonesia at this time starting from Q4 2019 until now. The number of Shopee visitors for just one month was recorded at more than 126 million. For rankings in the Playstore and Appstore, Shopee is still ranked first until now.
Shopee is an e-commerce company originating from Singapore under the SEA Group (previously known as Garena) which was founded in 2009 by Forrest Li. This e-commerce website with a distinctive orange color was first launched in Singapore in 2015, then only expanded to neighboring countries such as Malaysia, Thailand, Taiwan, Vietnam and Indonesia.
3. Bukalapak
Bukalapak is the third best e-commerce website. This e-commerce website founded by Achmad Zaky has been around since 2010, initially only a special online store for MSMEs to start selling on the Internet.
Now Bukalapak has transformed into e-commerce with a variety of different business lines. It is recorded that every month there are around 29 million visitors who open their website, this number is quite a difference compared to the first and second rankings of the e-commerce map in Indonesia.
4. lazada
The company based in Singapore since 2012 has spread its wings in various Southeast Asian countries, including Indonesia. Lazada is an e-commerce owned by Alibaba Group from China, it is not surprising that there are many sellers from China.
Judging from the number of visitors to the Lazada e-commerce website every month there are around 27 million. What distinguishes it from the others is that Lazada has 31 million followers on Facebook, this is the most Facebook followers compared to other e-commerce.
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5. Blibli
Blibli occupies the fifth position as the best e-commerce website in Indonesia currently under Lazada. The website with the dominant blue color belonging to the Djarum Group has a monthly number of visitors reaching 18 million.
In appearance, the Blibli website is attractive with a modern design, for the products sold mostly contain electronics, gadgets, home living, fashion, events, ticketing and so on. Blibli is classified as a website that often gives promos to its loyal customers, try to always check and get interesting promos every day.
6. Bhinneka
Bhinneka e-commerce is one of the online stores that has existed for a long time, it was recorded that it was founded around 1997. Initially, Bhinneka sold various electronic products and became a distributor of IT products. Now the Bhineka website already has other categories not only about electronics such as agriculture, automotive, hobbies and fashion.
7. Orami
Orami compared to other e-commerce is quite different, because the segmentation of Orami is more for baby equipment, pregnant women, household and beauty equipment. First, this e-commerce website from Orami was founded by two great people named Ferry Tenka and Gusmantra Ekamukti Himawan.
At the beginning of its establishment, Orami only provided products for babies and pregnant women, but over time the Orami website has equipped it with several additional categories.
8. Ralali
Ralali is a B2B marketplace that can connect product suppliers and business people through online sites and mobile applications. Founded in 2013, Ralali also has an RFQ feature, which can help buyers find products that are not available on the Ralali website/app. 5 Million visitor open ralali website in a month.
9. JD.ID
JD.ID is an e-commerce originating from China. JD or Jingdong is one of the largest online B2C online retailers in China. For products sold on the JD.ID website, there are various types ranging from fashion, electronics, gadgets, household needs, sports, health and many more.
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10. Zalora
Zalora is a special e-commerce for special categories of fashion and beauty. From iPrice’s data, every month there are about 3 million website visitors who are looking for various fashion and beauty needs.
In addition to the 10 best e-commerce websites above, there are actually many e-commerce websites that are no less good, such as Sociolla, Montaro.id, AliExpress, Jakartanotebook, Elevenia, Blanja, Jakmall and so on.