{"id":1376,"date":"2023-10-29T03:17:02","date_gmt":"2023-10-29T03:17:02","guid":{"rendered":"https:\/\/matob.web.id\/random\/?p=1376"},"modified":"2023-10-29T03:17:02","modified_gmt":"2023-10-29T03:17:02","slug":"landing-page","status":"publish","type":"post","link":"https:\/\/matob.web.id\/random\/landing-page\/","title":{"rendered":"What is Landing Page?"},"content":{"rendered":"

Your online store doesn’t have a landing page<\/a> ? Oh, what a shame!\u00a0In fact, landing pages can help you make more dollars from your online store website.\u00a0But for a moment\u2026.\u00a0Maybe you don’t know what a landing page is?<\/span><\/p>\n

In this article, you will find explanations from A to Z about landing pages.\u00a0First, we will first understand the definition of a landing page and its function.\u00a0After that, you will get more in-depth information.\u00a0<\/span><\/p>\n

An explanation of the difference between a landing page and a homepage will also be discussed.\u00a0Likewise with the types of landing pages that are often used.\u00a0<\/span><\/p>\n

Because we want this explanation to be complete, we also don’t forget to include examples of landing pages.\u00a0From that example, we hope you can be inspired to create a landing page for your own business.<\/span><\/p>\n

Finally, you’ll also find at a glance how to create a landing page.\u00a0Plus, there are a few tips that can help you create a money-making landing page.<\/span><\/p>\n

Without further ado, let’s peel all the things about landing pages<\/span><\/p>\n

What is a Landing Page?<\/span><\/h2>\n

\"landing<\/p>\n

A landing page is a page on a website that is specially designed with a\u00a0<\/span>marketing<\/span><\/em><\/a>\u00a0mindset in mind\u00a0.\u00a0This page is displayed when visitors access the website from paid search results (\u00a0<\/span>paid search<\/span><\/em>\u00a0).<\/span><\/p>\n

Difference between Landing Page and Homepage<\/span><\/h2>\n

Talking about the difference between a landing page<\/a> and a homepage is easy.\u00a0However, revealing the difference between the two directly will not make you understand the concept behind it.<\/span><\/p>\n

Therefore, we will briefly discuss how the homepage and landing page work.\u00a0To make it easier, we will discuss from the search results page or\u00a0<\/span>search engine result page.<\/span><\/em><\/p>\n

The average Google search result display looks like the one above.\u00a0There are at least four elements on the page, namely:<\/span><\/p>\n

    \n
  1. Paid search results (Google Ads, Search Campaign)<\/span><\/li>\n
  2. Paid search results (Google Ads, Shopping Campaign)<\/span><\/li>\n
  3. Featured snippets<\/span><\/li>\n
  4. Organic search results<\/span><\/li>\n<\/ol>\n

    Organic search results and featured snippets (numbers 3 and 4) are a little tricky for you to intervene.\u00a0Only websites that are quality and SEO-optimized on site and off page can occupy both parts.<\/span><\/p>\n

    It’s different with the\u00a0<\/span>paid search results<\/span><\/em>\u00a0in numbers 1 and 2. You can prepare a special page so that users are interested in buying after clicking on your business ad.\u00a0<\/span><\/p>\n

    That’s why if you still don’t have a landing page, there is a high chance that your online store will be abandoned by potential customers.<\/span><\/p>\n

    The function of the landing page is what distinguishes it from the homepage.\u00a0While the landing page has two specific tasks, the homepage function has a more general task.<\/span><\/p>\n

    If likened to a house, the homepage is the front porch of your residence.\u00a0It is the face of “home”.\u00a0A thing that attracts visitors to come and visit.<\/span><\/p>\n

    Therefore, the veranda of the house has so many decorations.\u00a0On the web, this decoration can take the form of various navigation buttons, visual displays, and text.<\/span><\/p>\n

    Unlike the case with a specific landing page.\u00a0Landing pages can be likened to special rooms in the house.\u00a0Whether it’s the living room, family room, kitchen, bedroom, or bathroom.\u00a0In essence, landing pages only have one specific function.<\/span><\/p>\n

    Enough with the parables.\u00a0So, here’s the difference between a landing page and a homepage:<\/span><\/p>\n

    Homepage<\/strong>\u00a0Characteristics\u00a0<\/span>:<\/span><\/strong><\/h3>\n