Content marketing is a marketing strategy focusing on planning, creating, and distributing content to make your audience interested in using your product or service.
Maybe you often hear “Content is King” (Content is King). Now you’re starting to think, why is content called “king”?
The answer is that content is essential to digital marketing (online marketing). Through content, you can convey various messages to your audience, increase brand awareness, gain customer trust, increase traffic, and convert readers into consumers.
But to do content marketing, you must be able to produce quality content to get optimal results. To create quality content, you need several tools that can help you. Anything?
Here are 5 tools to maximize content marketing:
1. Hootsuite
Large companies, such as Sony Music and Coca-Cola, have widely used this marketing tool. Hootsuite offers convenience in managing the business social media that you have.
Because from just one place, you can enter and monitor business progress and consumer interactions on Twitter, Facebook, LinkedIn, Google+, WordPress blogs, and many more.
Another advantage that is very inherent in Hootsuite is the posting schedule. You don’t need to be on standby during the hours with the most views to upload content.
Just schedule the content, and you can do other work. Content will be published automatically at the time you specify.
Some of Hootsuite’s top features:
- Analytics
This feature will show how good your performance is on each social media account. The indicators used include the number of followers, posts or tweets created and uploaded, consumer engagement or attachment to your brand, and traffic.
- Streams
A feature that looks similar to social media feeds. Here you can monitor in real-time who mentions your business. This feature can also be set to display posts with specific keywords or hashtags.
- Assignments
This feature is great for collaboration between teams. You can use this feature to delegate tasks if you work with many people.
2. MailChimp
The massive growth of social media encourages many people to carry out marketing strategies on this platform.
Yet, according to Campaign Monitor, systems that are run via email are more effective and get more new customers. Not only that, but the resulting return on investment (ROI) is also high.
Well, MailChimp is one of the digital marketing applications considered trusted and the best in making it easier for you to acquire customers via email.
With this tool, you can send thousands of emails at once. You create a list of contacts (leads) and start sending personalized emails or newsletters.
MailChimp is also integrated with Google Analytics. Here you will get data on how successful your marketing campaign has been. Are the emails sent bringing in more new subscribers than before? Does a successful email attract people to click on your website? And so forth.
Some of MailChimp’s top features:
- ROI Analysis
It’s a feature that will compare email ROI results with other marketing channels, such as e-commerce websites and social media.
- Plugins features
It will connect MailChimp with essential applications for your business, such as management and collaboration tools.
- Drag-and-Drop interface
Choose an email template, and start arranging elements to get the look you want.
3. Google Analytics
Google Analytics is a free marketing tool that anyone can use. You will get various reports. For example, the number of visits to the website in a specific time, bounce rate, revenue or revenue range, conversions, best-selling products, to the device used when accessing the site.
To use this tool, you need to create a Google account. So, later the channels you have for business campaigns will be tracked. Starting from the Google search engine itself to email marketing.
Google Analytics can also be connected with Google Ads. Online advertisements created can later be monitored from just one dashboard. You’ll know how many leads you generated, the quality of your landing page, and the number of sales.
Some of the excellent features of Google Analytics:
- Flow visualization
It reports determine where visitors are coming from to get to your site. Did they open the content as expected? Is the channel or marketing channel that you are running effectively? How often do your videos play? How many of your files do visitors download?
- Audience overview (audience overview)
Study the profile of the audience that came to your site. How they interact with the content and products provided, browsing behavior, products that interest them, and so on.
- Goals
Know how many conversions are generated. For example, through filling out the newsletter subscription form, did anyone download the offered eBook, or how many customers ended up buying the product and completing the payment.
4. Google Ads
Here is a Google product that you must include in the list of the best online marketing tools. Formerly known as Google AdWords, Google Ads offers advertising services not only on Google but also on websites and mobile applications.
Various advertisements can be distributed through Google Ads, including video and product list ads. Generally, this tool works based on cookies and keywords or keywords that are selected and bid by advertisers.
For example, you are a Google user and want more information about Indonesia’s best hosting. So, the keywords that will be typed into the Google search field are the best Indonesian hosting. Later Google Ads ads will appear at the very top or below according to the keywords entered.
Some of Google Ads’ excellent features:
- Ad scheduling (ad scheduling)
Set a schedule for when the ad should be shown.
- Bid settings (bid settings)
Set the strategy for bidding (bidding). Choose from Manual CPC strategies, Target ROAS, Manual CPM, to Conversion Maximization.
- Ad targeting (ad targeting) displays ads on precise and accurate targets
Choose how to target through the demographic status of the audience (region, gender, even age), topics, mobile applications, to devices.
5. SEMRush
SEMRush is similar to Ahrefs. Both are digital marketing tools that focus on SEO. But besides that, this software also contains information about pay-per-click (PPC), social media, and content marketing (content marketing).
The data loaded in the SEMRush database will help you understand what’s trending in your business niche. Also, identify how many opportunities you have to build backlinks or link-building with other websites or bloggers.
Even better, SEMRush also offers add-ons for Local SEO. It costs around 20 USD per month for Basic Locations and 40 USD per month for Premium Locations. Although paid, this feature is an excellent option for your local business. So you know the ranking of the targeted keywords, you can even manage listings on Google My Business and Facebook.
Some of SEMrush’s top features:
- Content marketing tools
Consist of tools to make the writing concept even better. Starting from SEO Writing Assistant, Post Tracking to Brand Monitoring.
- Competitor analysis tools
Get to know your competitors, their strategies, how they use social media, and so on.
- Market analysis tools
Optimize this feature to get lots of insights about your market.