Now is the era of digital marketing. Businesses from small to large alike are flocking to digital media and cutting back on legacy advertising. That’s why many people are interested in learning digital marketing until they are proficient.
Unfortunately, many business people need to learn how to start digital marketing. This is because there are many online platforms, and they require a different approach.
So, so your marketing strategy goes right, you need to learn digital marketing. The good news is we summarize all the main steps to learn digital marketing for beginners to make it easier for you.
As previously mentioned, you can take formal education to learn digital marketing.Many online sources can be used. But where to start, nih? Let’s discuss them one by one.
1. Device Buyer Persona
The first way to learn digital marketing is to determine your consumer’s persona.
Buyer persona determines your success as a digital marketer. In short, a buyer persona is a profile representing your product’s target market.
By determining the right buyer persona, it will be easier for you to develop a digital marketing strategy that is right on target.
But don’t just point it out. You have to do how to create a buyer persona specifically for business. Starting from research to creating a complete buyer persona profile.
2. Identification of Target Market Needs
After knowing the buyer persona, your business target market, the following digital marketing method is to identify their needs.
Before offering services to the target market or carrying out a marketing strategy, ensure the product answers the pain points, aka the problems they are experiencing. How to?
Please find out by going directly to the field with market research, creating a Focus Group Discussion (FGD), joining Twitter Spaces, and so on.
3. Get to know the Marketing Funnel
The marketing funnel describes the stages that potential customers go through to become your customers. In short, it shows the prospect’s journey to becoming a customer.
There are at least five stages in the marketing funnel:
1. Awareness (awareness): the stage where the audience is aware of a particular problem and wants to solve it;
2. Consideration (consideration): audiences find out about the products they need;
3. Purchase (purchase): the audience decides to buy the product;
4. Retention (repurchase): consumers are satisfied and buy the product for the second time, and so on;
5. Advocacy (testimony): consumers recommend your product to others.
By grouping your target market based on your marketing funnel, you can create promotional messages that suit your audience’s needs at the right time.
So, you don’t just sell, for example, to people who are new to your product and need help understanding the benefits of the product. After understanding the marketing needs of the target audience, next, you need to develop a marketing plan.
5. Get to know Marketing Campaigns
A marketing campaign is how you achieve your marketing plan goals. Therefore, the focus of marketing campaigns needs to be more comprehensive. For example, to increase brand awareness.
The stages of creating a marketing campaign to learn digital marketing are:
1. Define campaign objectives. For example, promoting a new product/service;
2. Determine how to measure marketing campaign results. If the goal is to promote a new product/service, how to measure it can be by looking at the number of pre-orders, transactions, etc.;
3. Choose a specific target audience. Do in-depth research to find out the characteristics of your target audience;
4. Develop a marketing campaign concept. Cooperate with other teams by asking the ranking team to make banners and share promo info on social media.
After that, please use digital marketing channels to execute your marketing campaign.
6. Understand Marketing Channels
Learning digital marketing is only complete if you are familiar with the various marketing media. So, these digital marketing media are:
- Google My Business;
- WhatsApp Business;
- landing pages;
- Content Marketing;
- Email Marketing;
- Video Marketing;
- Social Media Marketing;
- Native Advertising;
- Affiliate Marketing;
- Chat Marketing.
You will learn a detailed explanation of each marketing channel in the Learn Digital Marketing section: Start Optimizing This Channel! In this article.
7. Implement a Copywriting Strategy
In your opinion, what do all digital marketing media in the world have in common?
The answer is simple: all of them equally need words. Good for you to display on CTA buttons, blog articles, and Instagram captions to dialogs such as video marketing.
In fact, there are special techniques for concocting words, especially for the sake of conveying business interests. This is what is called copywriting.
More than just making up words, copywriting is a technique of persuading readers to follow your instructions. Whether it’s transacting, registering, downloading, and much more. That’s why copywriting is something you have to master when learning digital marketing.
For that, make sure to learn copywriting so that you can convey business messages well. The hope is that the target market will catch the benefits of your service and know why they should buy
8. Use Digital Marketing Tools
As you know, there are many digital marketing media. Of course, it’s a headache to arrange everything yourself, right?
Therefore, using marketing tools that suit business requirement is essential in learning digital marketing for beginners.
Examples of tools are to-do lists for managing work lists, automated email applications, applications for analyzing data, and tools for helping SEO efforts. By utilizing these tools, project management can become more accessible and more practical.
9. Measure Digital Marketing Performance with Analytics Tools
Doing a digital marketing strategy without evaluating its performance is tantamount to lying. How do you know how far the system has impacted the business if you don’t assess it?
Your strategy turns out to be too extravagant and not worth the profit. Or your plan may not be relevant to the target market’s needs.
So, activate analytical tools such as Google Analytics or other measurement tools from your digital marketing channel. Either Instagram Analytics, Facebook Analytics, etc.
10. Understand Digital Marketing Metrics and Evaluation
Your analytic tools will show digital marketing performance data in numbers. Even so, you don’t have to use all digital marketing metrics. This depends on the goals of your digital marketing strategy.
For example, if you want to measure audience interaction with a digital marketing strategy (Engagement Metric), look at the percentage of people who leave the website without doing anything (bounce rate), the duration a visitor is on a website page (average time on page), etc.
After that, evaluate the results and use the information as a consideration for other digital marketing learning strategies.