Having a certification can support your work and career path. Digital marketing is a field that offers various certificates for career acceleration.
As a digital marketer, you need to understand the digital platforms used to market products and their analysis. You can take one of the following certifications to hone your skills and increase your credibility as a digital marketer.
Digital Marketing Certification Recommendation
Your marketing knowledge is your biggest asset in the industry, and marketing certifications validate your proficiency. The demand for certifications is on the rise as employers consider them as a sign that an applicant has the required skills for the job.
Even if you are an experienced digital marketing specialist, your marketing certifications demonstrate your commitment to constantly upgrading your skills.
Some of the most in-demand marketing certifications related to SEO, PPC, SEM, and Analytics can open doors to top tech companies and help land remunerative offers.
1. Google Analytics Individual Qualification
The most recommended certification for digital marketing is the Google Analytics Individual Qualification.
This certification will test your ability to understand Google Analytics in depth.
The ability to understand Google Analytics is needed to analyze the performance of the implemented marketing strategy and its shortcomings.
With this ability, you can create an effective strategy for every marketing strategy.
To participate in the Google Analytics Individual Qualification, you can first study the material through the Google Analytics for Beginners and Advanced Google Analytics courses.
This course is available online and can be accessed for free. Every material in this course contains valuable information for your work as a digital marketer.
The Google Analytics Individual Qualification can be taken for free with a duration of 90 minutes. Getting this certification would help if you achieved a score of at least 80%.
2. Google Ads Certification
Apart from the Google Analytics Individual Qualification, one of the certifications that are also widely recommended for digital marketing is the Google Ads Certification.
Neil Patel said that this certification will help you understand the various Google tools used in campaigns.
If Google Analytics Individual Qualification focuses on basic skills, Google Ads Certification focuses on broader topics regarding Google Ads.
Before taking the certification, you can take the course first for free.
In this course, you will understand more about the value proposition of a digital ad, how to build a campaign from scratch, to measure the metrics of the ads you run. Like the Google Analytics Individual Qualification, you can also take this course and certification for free.
3. Facebook Certified Planning Professional
Suppose you often rely on social media such as Facebook and Instagram in your digital marketing strategy. In that case, Facebook Certified Planning Professional is the proper certification for you.
Business says this certification is for anyone who maintains a Facebook page and targets the audience for the most significant impact.
This certification focuses on optimizing reach and frequency, defining campaign KPIs, planning strategy and budgets, and measuring campaign performance.
You can access the materials from this certification for free. However, you must pay 150 US dollars for the certificate, which is valid for one year.
4. HubSpot Academy
The first recommendation comes from HubSpot Academy. HubSpot Academy is a digital marketing certification that you can try, especially for those who want a career as an SEO Specialist.
Be sure to check if HubSpot also provides courses and certifications around SEO.In the course provided, 15 video materials can be accessed free of charge by course participants.
The material taught starts from the basics of SEO to developing strategies for running campaigns.Then there is material about link building to selecting interesting content topics.
After studying the material, participants can take a quiz to test their knowledge of SEO.
His reputation in the eyes of digital marketers, digital marketing seniors, and business people is excellent regarding courses from HubSpot Academy.
Therefore, we recommend taking a certification at HubSpot Academy.Don’t worry if you want to take a course at HubSpot Academy, you don’t need to pay a penny, or it’s free. It is enough to register, read the theory provided and answer all the questions through a quiz.
5. Hootsuite Academy
Hootsuite is one of the world’s most popular social media management applications and also opens courses related to digital marketing.
For those of you who want to specialize in social media marketing, this course is perfect for you.
A digital marketing certificate from Hootsuite Academy can be used to increase the added value of prospective candidates when they want to apply to become social media specialists.
Hootsuite Academy provides 9 modules related to Social Media Marketing.
Where each module must be completed within 60 minutes. The course fees from Hootsuite Academy also vary.
We suggest you take Hootsuite Academy courses, namely the Social Marketing Certification Course and the Advanced Social Advertising Certification Course.
6. SEMRush Academy
SEMRush is one of the digital marketer’s top tools for analyzing the strategies that have been carried out. Especially if you want to have a career as an SEO Specialist, this certification is really needed.
Certification from SEMRush can be taken by anyone who wants to study SEO or other branches of digital marketing. Starting from SEO, Social Media Marketing to PPC.
At SEMRUSH Academy, you can delve deeper into materials and topics and test yourself on what you’ve learned.
Apart from that, SEMRUSH also provides resources for anyone who wants to know what SEO is and learn more about SEO through a blog that they have adequately built.
7.YouTube Creator Academy
As one of the most popular social media, YouTube also opens up opportunities for those who want a career to become a digital marketer.
Suppose you are a businessman who uses YouTube services to carry out business activities. In that case, taking a free course from the YouTube Creator Academy is a good idea.
This certification will help you create a YouTube channel and develop and optimize it. This certificate is essential for content creators active on YouTube as an advertising space.
According to information from YouTube via the help page, the YouTube Creator course is only available to creators and partners with a YouTube partner manager or access to content ID.
The certification is also free, friend Rakamin. Two recommendation modules from the YouTube Creator Academy certification, namely Content Strategy – Make great Content and Channel Optimization – tools to grow your channel.