Hey there! As the world continues to adjust to the “new normal”, one thing that’s becoming super clear is that more and more companies are shifting their focus to digital. And from what we’ve seen over the last year or so, it looks like this trend is only going to keep growing in the next year.
One of the areas that’s seen a ton of growth lately is digital marketing. Even with the economy being a little slow, this field is still booming and there are plenty of opportunities for people looking to advance their careers or break into the industry.
If you’re thinking about making a move into digital marketing, now is definitely a great time to do it!
Digital Marketing Salaries on Average
Alright, so you’re wondering how much money you can make as a digital marketing specialist, right? Well, the truth is, it depends on where you look. Different websites and sources will give you different numbers. But to give you an idea, here are some salary estimates from some well-known job sites in the United States:
- Payscale: $52,151
- SimplyHired: $55,702
- Indeed: $57,321
- Salary Expert: $66,966
- Salary.com: $70,400
- Glassdoor: $58,275
As you can see, the numbers vary pretty significantly, but that’s to be expected since the term “digital marketing specialist” can mean different things to different people. But if we take an average of all these numbers, we can get a rough estimate that digital marketing specialists in the US can potentially make around $60,000.
It’s important to keep in mind that this is just an average, and you might make less or more depending on your level of experience and the specific role you’re in. But this should give you a better idea of what to expect.
Digital Marketing Salaries Based on Specialist Role
The digital world is constantly growing and with that, so are the types of digital marketing jobs available. Gone are the days where email marketing was the only way to reach people online. Now, content, social media, and search are all important tools in the digital marketing world.
Because of this, a ton of different digital marketing roles have popped up, each requiring different skills. And of course, the different roles also come with different pay.
Just to give you an idea, here’s some entry-level salary info for some digital marketing roles from Salary Expert:
- Digital strategist: $73,507
- Digital marketing manager: $96,393
- Content marketing manager: $79,895
- Content strategist: $81,757
- SEO strategist: $60,176
- PPC manager: $65,048
- Community manager: $72,236
- Social media manager: $91,121
Keep in mind that these are just a few examples and as technology continues to evolve, new roles will also emerge. So, when you’re on the hunt for your first digital marketing job, make sure to keep an open mind and look at all options.
Specialist Salaries Based on Geography
1. SEO Specialist
An SEO expert is all about making sure a client’s website appears as high as possible in search results. They use both organic and paid tactics to increase website traffic.
SEO specialists and digital marketers in general tend to earn pretty well in this field. That’s partly because search engines and their algorithms are always changing, so it takes a lot of effort and skill to stay on top of the latest trends and get results for clients.
When it comes to pay, it can vary depending on location. In the US, the average salary for a digital marketing specialist is around $50,139 per year. In the UK, the average is £25,755 per year, and in India, it’s ₹4,69,000 per year.
2. Social Media Specialist
With more and more people using social media, it’s a no-brainer for businesses to step up their game on these platforms. After all, with over 3 billion social media users predicted by 2021, there’s a huge opportunity to reach potential customers and build a strong brand.
That’s where social media managers come in. They help businesses connect with their audience and promote their products and services on social media platforms. Not only do they make good money, but they also have the potential to move up the ladder to positions like communications manager.
When it comes to pay, it can vary depending on location. In the US, the average salary for a social media manager is around $44,160 per year. In the UK, it’s £32,310 per year, and in India, it’s ₹5,00,000 per year.
3. Content Strategist
Content is a huge part of any digital strategy, and these days pretty much every aspect of marketing requires some form of content. After all, it’s the stuff that people consume and what brands are competing to create.
Content strategists not only know how to make great content themselves, but they also help manage teams of writers, plan out editorial calendars, and make sure campaigns are running smoothly. They use data to see how campaigns are performing, and all of these skills make them valuable assets for companies.
When it comes to pay, it can vary depending on location. In the US, the average salary for a content strategist is around $61,289 per year. In the UK, it’s £40,369 per year, and in India, it’s ₹7,43,000 per year.
4. E-commerce Specialist
5. Digital Marketing Analyst
Big data and the Internet of Things (IoT) are everywhere these days, and digital marketing is no exception. With a growing focus on using customer data to drive sales, please customers and cut costs, there’s a huge demand for people who are skilled in analytics.
Digital marketing analysts are responsible for studying market trends, identifying online marketing trends and using customer data to develop strategies that align with business goals. They work with sales and marketing teams to help them drive more leads and revenue using data-driven insights.
It’s not surprising that data and web analytics are some of the highest-paying jobs in organizations. When it comes to pay, it can vary depending on location. In the US, the average salary for a digital marketing analyst is around $52,166 per year. In the UK, it’s £32,930 per year and in India, it’s ₹4,12,000 per year.