Those of you who landed on this article means that you have an interest in digital marketing. Right?Yes, digital marketing is a magnet for business people because it has easy and inexpensive marketing patterns.
The ‘marriage’ between technology and marketing called digital marketing gave birth to one of its children, known as SEO.
If you deepen your knowledge of SEO, this is not just a technique that only makes your website articles ‘displayed’ on the search engine’s start page. There are many benefits to various SEO techniques that you can get.
SEO by Definition
Before discussing how it works and its various benefits, we first need to review the definition of SEO.
Launching the Neil Patel page, SEO or search engine optimization is an optimization practice to increase the visibility and position of a website in search engines (search engines).
Why do companies need to improve their site’s position or ranking in search engines? Because of that, customers and prospects can find the site more easily.
Awareness and engagement from the company’s various marketing campaigns will also increase and directly impact the business sales mission.
SEO is a strategy focusing on increasing rankings in organic search results, aka not paid.
If a company has a website and wants more relevant traffic, SEO should undoubtedly be a part of its marketing efforts.
Types of SEO
EO is one of the most effective strategies for increasing the amount of relevant traffic on a site.The proof is that it has become the marketing method most often used by companies for their marketing purposes.
However, this strategy can be divided into four different categories. Marketers can take advantage of their practice to reach new customers and prospects from various channels owned by the company.
So, here are the four types of search engine optimizers that marketers must learn about.
1. On-Page SEO
On-page SEO or SEO on this website, the page has to do with the content you create. Also included in it are what strategies can be done to be able to optimize each existing page.
All on-page SEO factors will help search engines crawl content topics on your website. Then, make your website a valuable source of information that attracts a large audience. If this happens, of course, there will be an increase in website traffic.
Factors that affect on-page SEO include:
- Keyword research. You have to find the best keywords that you will target on the website content pages.
- For that, you need to understand how to research keywords, use short and long-tail keywords, and tools for keyword research.
- Create content. Make sure to only publish high-quality and SEO-friendly content with the main focus on targeted keywords.
- Keyword optimization. You put all the keywords targeted in a strategic section and also take advantage of the best SEO meta tags.
2. Technical SEO
For this type of technical SEO, the relationship is with the non-content elements present on the website. This includes various strategies that can strengthen the foundation and structure of the site.
By maximizing Technical SEO, the level of site readability when search engines are crawling is even higher.
Why is being crawlable by search engine robots important? Because that means the level of readability of your website can be categorized as good.
This will provide a good user experience for the audience as well. Because a good user experience is significant and can significantly affect the overall web traffic and the level of engagement.
The types of SEO included in this category are site speed, mobile-friendly or not, indexing, the ability to get the best position on the first page of Google, structured data, site architecture, and security.
The easiest way to check how technical SEO works is by using SEO audit tools. Usually, it’s used.
You enter your site link. Then, you can get a complete report on the status of the technical elements on your website. In fact, you can get detailed instructions on how to solve the problems found.
3. Off-Page SEO
Off-page SEO will help your website’s relationship with other sites by providing mutual references and their influence on search engines, in this case, including strategies to build reputation and site authority.
Applying good off-page SEO techniques is also a factor in determining Google’s page rank. At the same time, it can also help search engines see that the website you manage has ideal search results.
Because many other reputable websites are referring to your website. This means that your business website is trusted and also reliable.
Generally, off-page SEO is always associated with the best quality backlinks. What are the benefits of this backlink? Well, you can read the 4 Benefits of Backlinks for Business Websites article to make it easier to understand.
In principle, you need to ensure that most links or backlinks directed to your site come from relevant authoritative sites and are do follow backlinks if possible.
Thus, being able to make search engines believe that your site is a site that is useful for users, trustworthy, and informative.
There are many ways to build a site’s reputation, for example, by guest posting tactics or by implementing a quality link-building strategy.
4. Local SEO
To understand local SEO, consider the sentences below:
“Hello Google, show me a seafood restaurant around here!”
“Hello Google, where is the closest gas station?”
Soon, Google will display several business profiles on your cellphone.
Local SEO is a digital marketing technique behind the list of restaurants, schools, hospitals, gyms, and other places closest to your location.
How it works: Improving the quality of website SEO so that it is more ‘known’ for its presence in specific regional communities and promotes products or services to local customers.
Providing product photos, addresses, hours of operation, and customer reviews.
Strategy:
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Register on the platform of choice.
Local SEO can be implemented across multiple platforms (including Bing Places and Apple Maps). However, it cannot be denied Google My Business is an integral part of local SEO.
- Complete your business profile.
Location. Include your address, and verify your business location.
Phone number. Write down fix lines, cell phones, and other phone numbers.3. Categories.
Include the category of business you are in.
Attribute. Describe what services and products your business offers.
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Operational Hours
Information on opening and closing hours of your business. Photos of products, locations, and services that describe your business.
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Keyword research
Diligently do keyword research on Google Trends. These keywords can be inserted in the Google My Business description.
So, your business becomes more relevant to the target market search area of your product/service.
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Build links
Get links from various local and industry-related websites. Start by linking your website to a business partner’s website (such as a supplier or distributor).