As the name suggests, search engine optimization means search engine optimization. The SEO specialist’s job revolves around search engine optimization for better marketing results, as Brain Station says.
This profession is responsible for setting the content strategy that will be posted. The content will be filled with specific keywords or phrases.
So that it can increase company website traffic, as well as improve search rankings about the company in various search engines.
Additionally, he must also have knowledge of SEO copywriting, layout design, and advertising techniques that can maximize website traffic.
SEO Specialists must also be able to handle search engine marketing, namely marketing techniques through popular search engines such as Google, Yahoo and Bing to maximize profits
SEO Specialist Career Overview
SEO Specialist is a profession whose job is to test, analyze, and optimize a website page to get a high ranking on search engines like Google.
The intense business competition encourages various companies to hire an SEO specialist. This SEO specialist profession ensures that the company’s website can get a high ranking on search engine pages.
Tthey will carry out a series of SEO techniques to create a good user experience, increase high web traffic, and develop company brand awareness.
In other words, this profession is part of a digital marketing team because, at the end of the day, the goal is to drive more sales in the company they work for.
Roles and Responsibilities
In the world of SEO, there are several different job roles. This role is actually tailored to the needs of the company.
In several agencies that focus on providing SEO services, your chances of working in a more specific SEO position are also getting more significant.
Usually, the difference is also determined by the length of time and the amount of experience undertaken in SEO.
Although the following roles depending on each company, at least you can determine the SEO focus and help navigate finding a job that interests you.
1. The SEO specialist ensures that the website he develops is technically optimized to attract and engage as many internet users as possible.
2. Set the content strategy to be posted. The content will be filled with specific keywords or phrases. So that it can increase company website traffic, as well as improve search rankings about the company in various search engines.
3. The SEO Specialist is also responsible for making detailed reports to the client on the performance of the SEO-optimized website.
4. The SEO Specialist is responsible for promoting the website both onsite and offsite.
5. The SEO Specialist is also responsible for creating the necessary technical architecture for SEO development.
6. Additionally, he must also have knowledge of SEO copywriting, layout design, and advertising techniques that can maximize website traffic.
7. SEO specialists ensure that all content is perfectly optimized across all platforms and user experiences. For example, websites, smartphones, blogs, videos, retail portals, etc.
8. System Analysis Determines how the system should work and how changes in conditions, operations and the environment affect the results achieved.
9. Finally, the SEO Specialist is also responsible for increasing and maintaining interactions that build rankings on search engines, profiles and traffic from a website.
Critical KPIs for SEO Specialist: Organic Traffic
In short, the SEO Specialist manager’s job is to make the company’s website get the top ranking on Google.
SEO Specialists can use a variety of approaches to search engine optimization and work directly with web developers, content creators, and other marketing teams to create content and ensure that it performs well.
The main KPI of an SEO Specialist is organic traffic. What is meant by organic traffic is traffic from website visitors that is generated from search results organically on search engines such as Google, Bing, and others.
Notes on SEO work:
1. SEO is constantly evolving, so to work in SEO, you must continually review your skills and continuously be updated with developments in trends and technology. You can do this by reading blogs about SEO and digital marketing and constantly monitoring changes in search engine algorithms, especially Google. You will need extra time and effort to create a link-building strategy.
2. You have to be flexible because it’s likely that your responsibilities will vary. In some SEO roles, you could be programming one day and producing content another day.
3. However, you will also have much control over managing your work.
4. The SEO sector is highly competitive but also booming and growing. Due to the development of this sector, there will be a lot of demand for SEO experts.
5. Many companies, such as corporations and agencies, open job vacancies in the field of SEO. Apart from that, if you have a lot of experience in the field of SEO, you can also become a freelancer as SEO Consultant.
Typical SEO Team Structure
The structure of the SEO team in each company is different, which is based on products and functions:
1. Product-Based SEO Team Structure
- Usually, a team structure like this is used by companies with an in-house marketing team, meaning that all SEO work is the responsibility of the company’s internal team.
- Have a more minor or specific team scale.
- The responsibilities of an SEO Specialist in a team structure like this generally work on an end-to-end basis.
2. SEO Team Structure Based on Function
- In this SEO team structure, the SEO Specialist has a more specific role based on SEO functions. They can focus only on technical, content, or off-page SEO.
- This team structure is usually used in SEO agencies or large-scale SEO teams.
Skills Required in Every SEO Job
Before discussing the types of work in the SEO field in more detail, you first need to understand the general skills required for a career in the SEO world.
Any job related to SEO will require the following skills:
1. Keyword research
Keyword research is the main thing of SEO skills. If your content is excellent and informative, but if the keywords used are not relevant, your content will be complex for people to find. In the end, getting a high ranking on search engines is also challenging.
2. Have analytical skills
When running a campaign, you must understand the initiative’s performance data, such as analyzing CTR or PPC.
3. Writing skills are an essential part of SEO
It would help if you mastered good writing grammar so that SEO content is accessible for your audience to read and understand.
4. Understand link building
All types of SEO work must at least understand the basics of link building.