Every morning, millions of people wake up and drink a cup of coffee listening to their favorite music — the song is likely played using a music streaming service . The increasing popularity of streaming platforms has significantly changed people’s habits of listening to music. According to the report “Emerging Digital Life in South and Southeast Asia” published by Deloitte, streaming music is one of the three modes of digital entertainment most favored by young people. With the increasing adoption of digital lifestyles in the region, the online music streaming market in Asia Pacific is projected to reach over US $ 13 Million by 2027.
The strong and steady growth of music streaming offers long-term opportunities and benefits for the music industry as a whole. However, scammers are also targeting streaming services and stealing musicians and artists’ income. Therefore the music streaming industry must take decisive steps in order to win the fight against the using fraudsters bot for bulk streams and fake listens .
Streaming Economy
The first thing to understand is how the streaming industry works . When a customer pays for a subscription package every month, the revenue will be accumulated. The streaming platform will get a share, which is a certain percentage of the total revenue. However, most of the revenue will go to record labels, distributors, publishers, and collecting societies . Musicians are often the last party to be paid under the terms of their contracts.
Collect Treasures
Fraudsters use bot to extract revenue from advertisers in two ways. The first is to play non-artistic “fake” songs non-stop. In this way, the musician concerned will get a ” listens ” and appear more popular with high ratings and ratings on the streaming platform . With bot, nonartists can secretly take millions of dollars from real artists through thousands of fake accounts and play songs that are registered under the names of con artists.
Most streaming services require that songs be at least 30 seconds long in order to monetize. At 86,400 seconds per day, the troops bot can play 2,880 songs per day per device, so 1,000 bot can play about 2.9 million songs per day. This is the equivalent of approximately 86.4 million counterfeit screenings per month, the equivalent of a quarter of a million dollars in revenue per month.
Hype Machine
Along with offering services from streaming platforms such as Spotify, Amazon, and Apple Music to the Asia Pacific region, the number of users who are interested in using streaming music is increasing with special offers and free trials . The customized playlists and ease of use of the browser also attract more new users to using the streaming platform .
Users who do not have a lot of time and often will closely follow the playlist popular and listen to music that is becoming a trend instead of making the playlist itself. Vendors bot the sneaky ones can fool the proper workflow via bulk streaming . By making a payment in advance, these scammers offer bot Large-scale farm consisting of various devices to play songs thousands of times. This will result in a higher number of searches and increase the chances of the song being featured in popular playlists , and most importantly getting listener’s attention.
Through this process, vendors bot finding ways to manipulate the system by eroding one of the core principles of music promotion; fake attention to get attention. Although this condition does not directly result in an economic loss for musicians, it will shift the target. Parties who can pay vendors bot will get the attention musicians who deserve it should get.
How To Beat Bot
In terms of record labels and streaming services , validation of streaming integrity is necessary to ensure a fair allocation of streaming revenue to musicians and licensees. However, as with application category gaming and e – c ommerce , the threat of fraud bot still lurking and will continue in the future.
Increasingly sophisticated fraud protection is also accompanied by increasingly sophisticated attacks. The key to staying superior is to make preparations at the organizational level. Companies need to have a team that is specifically assigned to handle the latest innovations in bot streaming and fraud prevention measures. This way, the app will stay ahead of the time with the latest updates implemented and be able to access the app fraud prevention software early on. Because fraud can undermine user trust, companies need to take steps to maintain user trust and inform users of steps being taken to combat fraud bot.
Regardless of the damage that imposters can inflict, bot can enter and leave the application without being detected. Detection bot requires significant effort and in-house monitoring may take up the IT team’s time. Therefore, companies need to ensure that they have equipped their IT team with the best tools available in the industry for detection and elimination bot. By leveraging machine learning and taking advantage of the complexity of anonymous sensor data from user-device interactions, a detection solution bot can distinguish patterns of behavior and differentiate between humans and bot. After doing this, elimination bot and it will be easier to take control of the streaming economy .