Difference Between Internal Link and External Link [SEO]

Implementing an SEO strategy, requires several trigger factors so that content can rank first in the SERP (Search Engine Results Page).

One of the trigger factors for content to rise, is to include links into your website content .

Basically, the internet does have a foundation in the form of links to direct users to various websites.

The search engine also has an algorithm for its technological sophistication to detect quality and non-quality websites .

Here are some trigger factors so that SEO friendly content can rank at the top of the SERPs:

  1. SEO keyword selection
  2. Content content is useful for users and avoids duplication
  3. Include alternative text, meta tags, meta descriptions, headlines that contain keywords
  4. Include internal links and external links

One of the trigger factors for search engines to trust your website is the links you include in your content.

These links are commonly referred to as internal links or external links , which are links that you insert in the content.

Even though they are both inserted links, the differences between internal links and external links are still visible.

Difference between Internal Link and External Link

The difference between internal links and external links , is actually very easy to understand. Basically, they are exactly the same as regular links.

Internal links are links (hyperlinks) that direct readers to other content pages on your website .

The purpose of internal links is for readers to open other content on your website , this can also trigger an increase in the quality of your website .

External links are links that direct readers to content pages belonging to other websites , meaning outside your website .

What is the goal for? When your website is connected to other websites that have good quality, your website will also improve in quality.

On the other hand, if your website is linked to a website with a low ranking, or is considered unqualified by Google, then the quality of your website will also decrease.

Therefore, many corporate websites activate the Nofollow link command on Google to prevent other websites from inserting backlinks pointing to your website .

Internal Link dan External Link

Benefits of Entering Internal Links

Internal links can help readers stay longer on your website . They will have a positive experience.

When customers stay longer on your website , it can encourage them to become potential customers or followers.

Links that are easily accessible to readers, can increase the authority of website pages . Internal links seem to be a bridge for invitations to visit other content on your website .

Internal links inserted into content, usually related to the topic of discussion of the content.

When users read your content and feel they need more information about it, they will visit other links on related topics.

Readers who feel less with the information obtained, with internal links , users can more easily get more information from your website .

This is a good thing, meaning that the quality of your website can improve, the ranking of the website on the SERP can also increase over time.

Internal links will also help bots find other web pages on your website . Pages that are easy to navigate for users and search engine bots will index properly.

This page will be added to the search engine ‘s collection of web pages so that your website can be found.

Benefits of Inserting External Link

The most basic difference between internal links and external links is that entering external links must be more selective and careful.

The quality and quantity of external links will greatly affect your website .

Adding trustworthy and informative high quality website links to your website will help increase the credibility of your website .

While adding poor quality spam links will damage your website . Including external links pointing to outside websites will not hurt rankings.

However, you must pay attention to the external link with the content you create on your website .

External links will increase the authority of your website , as well as provide references for readers to enter other websites that are no less quality.

External links are a great strategy for reaching a wider audience. The digital marketing process also has more connections with other company websites because of the collaboration.

Internal Link dan External Link

Understanding NoFollow and DoFollow Links

the term NoFollow link means a link from another website that you enter on your website page , will not provide any benefit to your website .

The search engine system assumes that NoFollow links are not of sufficient quality, so that it can lead to your website being judged not of quality by search engines.

On the other hand, DoFollow links tell search engines to follow links from other quality websites , creating what is referred to as “link juice.”

Link juice is a term that refers to the authority a page has based on the number of links, whether it leads to external links or internal links.

DoFollow links point to websites that have good quality, so when they are linked on your website pages , they can improve the quality of your website as well.


The difference between internal links and external links is easy to understand, if internal links are links that point to your own website and external links point to other websites .

The author must be more careful and selective in choosing external links , because it must be ensured that the external website links have good authority in the search engine system.

Another thing that distinguishes internal links and external links , is the purpose.

If internal links get users to explore your website further , then external links focus on expanding your market and connections.

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