Trying to become an SEO practitioner? Then you should know Google Panda , i.e. Google algorithm you should understand.
It may sound foreign to your ears, but the presence of Google Panda is able to improve the working system of the Google algorithm.
The Panda Update, next to The Penguin Update, or Google Panda is one of Google’s updates, because of its dramatic effect on website rankings.
The goal of Google Panda is to improve search results by filtering out sub-standard websites .
Now Google Panda is part of Google’s algorithmic calculations to determine which content deserves to be in the top rankings and which doesn’t.
Although the name of the update is not Bear or Penguin like the previous update, Google Panda has graphics like Bears in the SEO world.
The Beginning of Google Created Google Panda
Google Panda is part of the Google search system, first released in America on February 2, 2011.
The next Google Panda update was made on April 11, 2011 for all search queries that use English.
Algorithm adjustments were then implemented globally for all languages, except Chinese, Korean, and Japanese on August 12, 2011.
It has been calculated that 12% of all search queries are affected by the Google Panda update.
After the first week of implementing Google Panda, it has had a huge effect on SEO around the world. Especially for low-quality content provider websites
Why Google Brings Google Panda?
It started when Google released “caffeine” which actually served to lower the quality standards of website content on Google.
Lowering the quality standard of the content, leads to black hat content creators , who only fulfill their content with keywords rather than quality content.
It’s useless if the content is not informative, but only full of meaningless repetition of keywords .
The impact that followed, many people criticized Google for the presence of the “caffeine ” system.
Since then, Google took the initiative to launch Google Panda, right on February 23, 2011, hoping that Google Panda could lower the ranking of low-quality websites , and increase the rankings of good-quality websites .
High-quality content is influenced by several factors and criteria that Google Panda looks at.
Quoted from searchmetrics.com , the following factors cause Google to rate websites with low quality:
1. Original Content
Google seems to really appreciate creators who create their own content, fruiting from original ideas.
Original content is content that does not duplicate other content, such as copy-pasting from other websites .
2. Leading Negative Users
Google certainly knows which websites lead to negative users, and which do not lead to negative users.
Usually this signal will be active from pornographic sites, gambling, and so on. Google will filter out such content, then lower its ranking,
3. Too Many Ads
In fact, Google will lower the ranking of sites that paste a lot of ads, because they are considered disturbing the user’s experience.
We recommend that you balance the ad content with organic content that you create yourself on your website .
4. Keyword Density
Google really does not tolerate content with meaningless accumulation of keywords . This can be a sign of a low quality website .
5. Irrelevant Meta Description
If the meta description on the website content is not relevant to the content headline , Google sees it as a sign of a low quality website .
It’s better to write a meta description properly, still include keywords to support SEO and be relevant to the headline , but don’t overdo it.
6. Low Quality Incoming Links
Another factor that determines a low-quality website is creativity that includes low-quality links.
We recommend that marketers and creators can be even more careful in inserting links into content. Choose quality links so that the website ranks up too.
Recovery from Google Panda
Since the presence of Google Panda, many websites have finally dropped in rankings because
unable to meet Google Panda’s criteria.
Previously, Google only increased the ranking of content with the highest number of keywords in one content page.
Now the criteria that Google asks for are more than just keywords . Many websites are asking for professional help to restore their websites
The road to Panda recovery can be very easy and challenging as Panda improves website performance with high quality categorized content.
The solution is to increase the quality and uniqueness of your content. While that’s easier said than done, it’s been proven time and time again that this is what it takes to recover.
An SEO expert, Alan Bleiweiss, helps with website recovery by helping them rewrite content across 100 pages.
WiredSEO helps websites recover from Google Panda by changing user generated content guidelines to encourage more specific and unique bios than those copied from other sites.
Previous site users have used references from their other sites. However, WiredSEO encourages them to change the bio to ask specific questions, resulting in a unique bio that is not a duplicate.
However, Google’s system will continue to change following the development of its users, of course Google always prioritizes what is considered the most important.
Google Panda is bad at Google’s technological sophistication, able to judge quality content and not quality.
More than just keywords , now more criteria are being asked for so that creators have to work harder.
Jogja Website Development Services , Matob Creative Studio, can help you develop your website .
Provides a variety of services, ranging from SEO, company profile creation , online store websites , content writing services, to Elementor pro services.
Photo source: Photo by Philipp Pistis