A Starter Pack to Digital Marketing: Marketing Funnel, Types, Pros and Cons

Why are so many companies looking for Digital Marketers in droves? Currently, many companies are switching from offline to online.

Their customers have changed and choose to buy their products online. In addition, the ongoing pandemic has made online transactions increasingly bloated.

You need to know that this profession is a profession that everyone can learn, whether it’s accountants, teachers, hard workers, to homemakers!

Why? Because a career in digital marketing is not only for marketing graduates. Even if you want to switch your career from your current job to digital marketing, this is possible!

This article will explain in full digital marketing, starting from understanding digital marketing tasks, marketing salaries, and many others!

Understanding A Digital Marketing

Before discussing Digital Marketing tasks and salaries, it would be better to know the meaning of digital marketing first.

The basic understanding of Digital Marketing is a process of marketing or promoting a brand or product using digital media or the internet.

The main goal of digital marketing is to influence and attract consumers and potential customers in a faster way.

As we know, adopting internet-based technology in society is swift and widespread. So it’s no wonder digital marketing activities are the top choice for startups or established companies.

Examples of marketing techniques that can be categorized as Digital Marketing include:

  • Online Advertising (Google Ads, Facebook Ads, Tiktok Ads, etc.)
  • SEO or Search Engine Optimization
  • Email marketing
  • Mobile apps marketing
  • Key Opinion Leader (KOL)
  • Electronic Billboards

With so many channels to choose from, companies will compete by creating content that is as interesting as possible to attract customers and potential customers in cyberspace.

Then, Who’s Digital Marketers?

After knowing what digital marketing is, another thing that is also important to know is a digital marketer.

A Digital Marketer is someone responsible for managing and understanding digital media to be used in marketing activities that will be or are being carried out. A Digital Marketer is responsible for building branding for products made by a company.

From building brand awareness or brand recognition to consumers until the final stage is getting conversion or income. These things are done by utilizing multiple digital channels such as social media, email, websites, to applications.

1. Content Marketing

Content Marketers are people in charge of creating quality content to make it easier for users or audiences to get information on the products or services offered. In marketing via social media, content is critical. And make sure the content is exciting and by the target market.

Suppose we want our content to be liked by many people. In that case, we have to make it with a suitable composition according to our target’s taste.

2. Social Media Marketing

They are tasked with reaching the target market through social media platforms. Like Facebook, Instagram, Linkedin, Twitter, Youtube, Tiktok, etc.

Social Media Marketing is also a strategy to build brand awareness of products and services through social media. The process is carried out to get customers from social media.

3. Search Engine Optimization

Someone in charge of marketing through search engines (such as Google, Yahoo, Safari, etc.) to market products/services using a business website.

Using SEO, our website can get a lot of visitors because our site is on the top page of search engines.Those visitors who come may become customers or buyers of our products.

Therefore, a digital marketer must understand the application of SEO optimization so that his website is in the first rank of the search column.

4. Affiliate Marketing

Affiliate Marketing is a marketing method where someone will get a commission for successfully promoting or selling a product. This affiliate marketing strategy is responsible for product marketing.

We use the services of affiliates or other people known as influencers (having many followers) to help market products to potential buyers. One form of affiliate marketing that is currently popular is Endorsement and Paid Promote.

Becoming an expert in any field is undoubtedly challenging. It would help if you had knowledge and practice often so you can master it more deeply.

5. Email Marketing

Email marketing can be a very effective digital marketing strategy and vice versa. You have to know if your target audience is actively accessing their email.

This type of digital marketing can be sent regularly by subscribing. However, email recipients can also unsubscribe if they feel disturbed.

Therefore, email marketing content must be interesting for the audience.

Advantages and Disadvantages of Digital Marketing for Business

If you are interested in a career in digital marketing, you must first know what are the advantages and disadvantages of digital marketing, as follows:

1. Advantages of Digital Marketing

Diverting product or service marketing systems through digital media has many advantages. If conventional media, such as television or print media, such as newspapers to magazines, must have limited duration and space, digital media does not.

  • Save costs
  • Can be measured good performance is not
  • Can set the audience according to the potential target market
  • Easily collect audience data
  • Can maximize search engines so that it is more effective
  • Flexible to change marketing settings
  • Communicate with the audience easily
  • Not limited by time and space
  • Knowledge is easy to learn because there are many sources of learning. It doesn’t have to be on campus.

2. Disadvantages of Digital Marketing

Even though it has many advantages, digital marketing still has disadvantages. If the marketing team is not good at dealing with it, it will hinder the distribution of products or services. Here are some of the disadvantages of digital marketing:

  • Competition is very high because the media is easy to use
  • Ideas and concepts are easily imitated by others
  • Audience privacy can be stolen by competitors
  • Requires knowledge of technology (and sometimes math)
  • Trends are very dynamic, they can change almost every day

Marketing Fundamentals: Marketing Funnel

See the picture above that the above SEO, SEM, and SMM techniques aim to attract as many visitors as possible as prospects, commonly called (Lead Generation). Next, there are Interest, Decision, and new action.

1. Interests are website assignments, landing pages, and email newsletters. How can it be more interesting so that visitors make contact or order?

2. The decision is the client or customer follow-up stage by CRM or Telemarketing or you as an Owner who likes to communicate with clients.

3. Action where the customer is willing to place an order or order.

The more Leads, the more opportunities for sales. So the work of a digital marketer must reach the stage of designing the most appropriate marketing funneling.

A Digital Marketer must be able to create Sales Funneling strategies with various other marketing divisions.

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