link juice SEO

Understanding the term link juice in SEO

Link juice or link equity is a non-technical term in SEO that refers to the SEO value of a link or hyperlink that is forwarded or transferred from a web page or website to a web page or other website. Search engines such as Google and others consider that a link is a vote (vote) by a web page or website for another web page or website.

Although link juice is often associated with backlinks, namely links or hyperlinks found on other websites that lead to your website, link juice also occurs in internal links and external links with the appropriate direction of link juice transfer. In SEO, link juice is one of the most important factors in influencing the ranking position of a web page or website in search engine search results (SERP).

1. How link juice works.

Link juice or link equity is the SEO value of a link that is forwarded or transferred from a web page or website where the link is to another web page or website to which the link points. For example, if the link on web page A leads to web page B, then the link juice will be forwarded or transferred from website page A to website page B.

Link juice also depends on the number and quality of links. The more and more quality links that lead to a web page, the more link juice received by the web page. For example, web page A receives 3 quality links from 3 websites, while web page B receives 2 quality links from 2 websites, then web page A receives more link juice than web page B and web page A will rank better on the SERP.

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2. DoFollow and NoFollow in link juice.

DoFollow and NoFollow are rel attribute values that can be included in a link. By default, all links are DoFollow unless you add the rel = “nofollow” attribute to the link. A link can only transfer or forward link juice if the link is DoFollow. NoFollow links cannot transfer or pass link juice.

When a web page receives NoFollow links from websites that have high authority and relevant content, then the web page will not receive link juice transfers. NoFollow links do not contribute anything regarding link juice. One way to get backlinks is to comment on other blogs, but most blog commenting systems have been set to NoFollow. If so, the web page only receives traffic when the link is clicked, but no link juice transfers.

Supposedly, each website forwards or transfers the same amount of link juice. You have two websites. Web page A receives DoFollow links from 3 websites, web page B receives DoFollow links from 2 websites and 1 NoFollow link from a website. Although both receive links from 3 websites, web page A receives more link juice and is ranked higher in the SERP than web page B.

3. How to get backlinks.

There are several ways to get links from other websites (backlinks) both through direct and indirect ways. Direct method is often referred to as link building, for example commenting on other websites, guest blogging, broken link building and so on. The indirect way is to create quality content so that many readers volunteer to share it on the web. The more quality backlinks you get, the more link juice you receive.

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4. How to measure link juice.

There are metrics that can be used to measure the link juice of your website or other websites. Google PageRank is an algorithm that can be used to measure link juice. However, Google PageRank is no longer available to the public and is only used internally by Google. Several SEO tools try to recreate the PageRank algorithm based on incoming links (backlinks), one of which is the PageRank Checker .

Apart from PageRank, there are several other SEO tools that can also be used to measure link juice. The SEO tool releases its own data link juice which can be used as a measure. In SEO, this SEO tool is important, recognized and able to present accurate figures. Some of these SEO tools are Moz Domain Authority (DA) , and Majestic Trush Flow (TF) . You can visit the link provided to find out more about the SEO tool.


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