Data as a Service Can Drive Companies to Make Smart Decisions

Data as a Service Can Drive Companies to Make Smart Decisions

Chances are if you’re reading this, you’ve heard the phrase “data is new oil” coined by Clive Humby, the British mathematician who was also the architect of Tesco’s Clubcard loyalty reward scheme. Although it might have become something of a clich√©, it was an even more appropriate expression than when it first heard. Poisonous and dangerous oil in its crude form; need to be refined before it becomes valuable; and the same goes for data. Failing to control it, eliminate duplicates, clean it up, or analyze it in context, will only be the basis for bad decisions. What is needed … Read more