Unveiling DSP’s Meaning in the Advertising World: A Comprehensive Guide
What is DSP’s meaning? It stands for demand-side platform, a tool used by advertisers to purchase advertising space through real-time bidding (RTB). A DSP helps automate the process and optimize it, eliminating the need to negotiate with the owners of advertising space and reducing the process to just a few clicks. In this article, we focus on demand-side platforms in more detail, so keep reading if you wish to learn more. Understanding DSP’s Meaning in Digital Advertising A Demand-Side Platform (DSP) is a type of software used by advertisers to automate the purchasing of digital advertising. It allows advertisers and agencies to access … Read more