SEO or AdWords, is a digital marketing strategy used to increase website traffic on Google search results pages.
Once the ranking of the website goes up, you will get a lot of visitors on your website .
AdWords is part of Search Engine Marketing (SEM), which is a paid digital marketing strategy with advertising.
While SEO is a website marketing strategy that can be done at no cost, attracting traffic organically.
SEM and SEO are two of the many terms in digital marketing , which many people don’t know, especially if you are a beginner.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), is a digital marketing strategy to optimize websites to appear in the SERPs by utilizing advertisements.
AdWords is part of SEM, which then contains various other advertising methods from AdWords.
Among them like PPC , CPM which is used to display content in the SERP, is also part of Google Ads.
There are also Display Ads , which are advertisements in the form of images or videos , including ads that often appear on YouTube channels .
AdWords is also part of the SEM marketing strategy. Today, AdWords is known as Google Ads, as an advertising platform .
Know What is Google AdWords
Starting from Google AdWords, now known as Google Ads, is an advertising platform owned by Google.
Advertisers can use this platform to position their ad pages on the Search Engine Results Page (SERP).
In addition to the SERP, you can also open ads on other Google products, such as YouTube, Gmail, and so on.
There are thousands of websites that participate in this AdWords program, as the parent publisher, namely Google AdSense.
There are two methods that people usually use to broadcast their ads on the SERPs:
1. Pay per click (PPC)
PPC is a form of Search Engine Marketing (SEM) marketing strategy , in which advertisers pay ad publishers.
The publisher of the ad, such as Google or Facebook, then every time the audience clicks on the ad, the advertiser needs to pay.
This method can make website traffic go up faster, than using the method of reaching traffic organically, namely SEO.
2. Cost per mile (CPM)
CPM is a term in digital marketing , which is cost per mile , meaning that advertisers are charged for every 1000 impressions successfully reached by the website .
Due to the term ‘one thousand impressions’, what is meant by impressions is the cost of 1000 ad impressions on the website.
Over time, Google Ads will also help analyze and refine these ads to reach more people so that businesses can reach your paid campaign goals.
Ads can be tailored to your budget. The Google Ads tool gives you the opportunity to stay within your monthly limit, even pause or stop ad spending at any time.
Google Ads has a click-through rate of almost 8%. Display ads generate 180 million impressions every month.
For users who are ready to buy, paid ads on Google get 65% of clicks.
While 43% of customers buy something they see in a YouTube ad.
Search Engine Optimization (SEO)
Just like SEM, SEO also targets website content to be able to achieve top rankings on search results pages as its main goal.
SEO is a marketing strategy to get organic traffic from search engines, meaning you don’t have to pay to get traffic.
Optimizing SEO strategy, is not as easy as SEM. It takes patience, longer time, and greater consistency,
SEM can reach traffic instantly, while SEO takes time. Starting from choosing keywords , interesting headlines , inserting links, and so on.
Some advantages and disadvantages of SEO:
1. No Cost
SEO is the term for getting traffic at no cost, if no cost means no advertising.
You need great consistency in developing websites . Diligently create content, research topics, collaborate with companies to build links, and so on
The time that must be passed to develop a website with SEO is also longer. SEM only needs to pay for advertising, then the website content is already in the top position.
2. Last Longer
Although SEM can get instant traffic and position the page at the top of the SERP, organic traffic from SEO certainly lasts longer.
Internet visitors recognize the quality of your content and like your website , so you can continue to reach traffic because of the good quality of the website , not because of the ads.
The results of SEO will be very satisfying compared to paid marketing strategies .
3. Increase Brand Awareness
The soul of your website is at the top of the search results page, the more people will know about the company.
The more people know about your company, the more they will believe in you, and want to buy the products you offer.
Always pay attention to search engine algorithms, do website optimization updates regularly.
Whether it’s AdWords or SEO, you can choose any strategy depending on the current state and situation of your company.
Both are integrated with each other, so that both can be applied to certain conditions.
If many people don’t know your company, maybe AdWords can be an option to increase brand awareness first.
But, if you already have a broad reach, you can continue to consistently create SEO content for long-term marketing .
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Provides a variety of services, ranging from SEO, company profile creation , online store websites , content writing services.