In this modern era, if we want to develop our business to success, it is necessary to maximize digital marketing strategies, such as SEO or PPC.
Whichever strategy a digital marketer applies, be it SEO or PPC, both have the same goal, namely increasing traffic and conversions.
Each has its advantages and disadvantages, and has a different methodology between SEO or PPC.
Maybe some people don’t, understand what SEO or PPC is, therefore, here’s an explanation between an SEO marketing strategy or a PPC marketing strategy.
Explanation of SEO (Search Engine Optimization)
As the name suggests, namely search engine optimization, SEO targets website content to be able to achieve top rankings on search results pages.
SEO is very useful for getting organic traffic from search engines, meaning that people can visit your website through an SEO strategy.
However, to maximize SEO content, you also have to be precise in choosing keywords, creating headlines , inserting links, and so on.
Everything mentioned above are some of the things that affect if SEO can work optimally or not
Some advantages and disadvantages of SEO:
To write organic content on your website, you only need a consistent workforce in creating content.
In addition, writers and digital marketers must also work together in developing this SEO strategy.
In addition to the cost for labor, companies do not need to incur other costs when implementing an SEO strategy.
2. Last Longer
To gain the trust of visitors, as well as search engines to our website , it takes a long time and strong consistency.
If successful, the results will be very satisfying compared to paid marketing strategies. This is because the SEO marketing strategy gets visitors organically.
If people already trust your website , it will continue to rank at the top of search engine results pages.
3. Increase Brand Awareness
Logically, if your website is at the top of the search results page, the more people will know about the company.
This further strengthens visitors’ confidence in the products offered by the company as well.
Unfortunately search engine algorithms often change, therefore optimization updates on the website must always be considered.
PPC (Pay Per Click) Explanation
Not only SEO, marketers also realize that PPC also has its advantages and disadvantages, so it has its own challenges.
PPC is a form of Search Engine Marketing (SEM) marketing strategy , in which advertisers pay ad publishers.
The publisher of the ad, such as Google or Facebook, then every time the audience clicks on the ad, the advertiser needs to pay.
Although paid, this strategy is quite effective for websites to get high traffic in a short time.
Here are the advantages and disadvantages of PPC:
1. Appear Top Ranks on Search Engine Pages
Any content created by a website with PPC, will always appear in the top rankings of search engines.
On top of organic content, PPC content will always be on top. This allows users to visit websites with PPC.
2. Faster Results
Compared to SEO, which takes a long time to increase traffic, PPC website traffic will increase faster.
Unfortunately, content from websites with PPC does not always provide a solution to the problem that the user is looking for.
This is due to Google’s algorithm, which doesn’t really match the problem users are looking for with PPC content.
PPC only emphasizes keywords, but does not understand user problems, so users often do not find solutions to website content with PPC.
3. Easier to Determine Audience
Although the audience that will be obtained will be large, this can help marketers to know their audience.
Unfortunately, this does not last long, because PPC advertising has a certain timeframe. If the ad is removed, the website will return to only driving organic users.
When that happens, the profit margin can be lower than the costs incurred. Which tends not to be cheap.
Considering Between SEO or PPC: Which is Better for Your Business?
First, consider the specific situation of your business. Also consider the company’s budget .
Here are some scenarios that can serve as an illustration for you, in choosing between SEO or PPC:
- If you need to drive fast results, at any cost, choose PPC.
- If you are already driving sales from other marketing strategies, and need to grow your business long term, choose SEO.
- If you want to test a product or create a new offer, choose PPC. Quickly and easily, the traffic will go to the company ‘s website .
- If you want to increase brand awareness, choose SEO. With SEO, traffic will grow and be trusted by the public in the long term
Closing: SEO and PPC Integration for Successful Internet Search
The reality when it comes to doing business, is that almost all companies can’t choose between SEO or PPC, which is better.
Both are integrated with each other, maybe that’s the most appropriate reason to be stated. Both support each other to succeed in searching websites on the internet.
SEO or PPC, the two channels can complement each other if applied to certain website situations and conditions in accordance with marketing objectives .
If the Digital Marketer is on a budget, then you should definitely make good use of both.
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