In this article we will discuss the Definition and Functions of SERP , Internet development is very rapid, everyone can easily find information, just by typing keywords or keywords in the search engine, the results will appear. In connection with search engines or search engines there is a term called SERP, then what is SERP?
SERP (Search Engine Result Page) is a search result page for keywords in search engines like Google, Bing, Yahoo etc.
For example, when we type in keywords or keywords in a search engine, the results from that search appear, that’s what is called SERP.
Well now that you know what a SERP is, now what is the function of a SERP?
The function of the SERP is to measure the quality of the website or blog that we have. The better the quality of your website or blog, the higher the SERP of your website and blog. To make our website achieve a high SERP, we must improve and diligently update the latest content.
The purpose of the Search Engine Result Page is to display search results in search engines according to the typed keywords. SERP will refer the best websites according to the keywords they are looking for.
In addition to the above method, there is a technique to achieve a high SERP, namely SEO (Search Engine Optimization) . Many webmasters or website practitioners use this technique. Here’s an explanation of SEO.
SEO is short for Search Engine Optimization which in Indonesian means search engine optimization. So, SEO is an optimization process that is carried out by someone on a website aimed at increasing the visibility of website pages for the better in search engines.
Understanding SEO (Search Engine Optimization) according to experts is an optimization process carried out aimed at increasing the strength of the blog on search engine pages (search engines).
The purpose of SEO itself is very clear, namely to increase the quality of our website so that it is at the highest Search Engine Result Page.
For example, if we want to search for men’s t-shirts, we just type in the search engine and the results of the search will appear. Sites that appear on the start page of Google are based on SEO.
Difference between SERP and SEO
Many people sometimes mistakenly define SERP as SEO or vice versa even though by definition, the function and purpose of SERP and SEO are clearly different. As explained above, we already know the difference between the two, only one thing that is in common between SERP and SEO is that they are both related to Search Engines.
SERP displays various forms according to the wishes of its users, ranging from images, text, videos, news, shopping lists, and so on.
Of course, we often encounter this isn’t it! When using a search engine with the keywords used.
Well, do you know if it includes the SERP feature.
Instead of getting confused, please continue reading this article because we will discuss the Search Engine Result Page features one by one.
Organic Search Result
Well, in the previous paragraph we mentioned organic SERP, which is a list of organic search results which means appearing on the first page of the SERP without paying.
To get organic search results, you need a touch of SEO on website pages. At least you have to pay attention to the URL, Title, and description where these three are often known as Meta Tags .
It can be seen in the following image for an illustration of the meta tag:
How, from the picture above can make you understand?
At least, for organic search results consist of these three things:
- URL or permalink which is the address of the content itself
- The title is a sentence that informs the discussion of the content, while
- Description in the form of a summary that describes the contents of the content.
In addition, for the implementation of SEO, you must continue to follow Google’s algorithm updates, because to provide the best results Google is always making changes.
There are at least 3,620 new launches resulting from tens of thousands and even hundreds of thousands of experiments and tests.
It is natural that Google is the number one best and most users, because Google itself is so enthusiastic to improve itself for the satisfaction of its users.
Therefore, as an SEO activist so as not to miss information about what Google is doing, you must always update and follow developments.
Previously we discussed, the difference between paid website pages that appear in the SERP and organic ones can be seen from how they look.
Usually there is an Ad or Ads for displaying content in the SERP that uses paid advertising.
The fee paid using this method is not calculated how long the page appears in the SERP but is calculated from the per click ads obtained or known as the Pay Per Click (PPC) method.
The more people who click on a page like the image above, the greater the costs that advertisers have to pay to the Google search engine.
This SERP feature will bring up more popular news.
Well, for those of you who want content that is made into the SERP, you have to discuss the hottest news that is going viral.
This is what Top Stories looks like:
There are many SERP top stories related to the topic being searched for on the right arrow, but usually only three appear in the front SERP.
This feature will display the top Search Engine Result Page results in various formats such as paragraphs, lists in the form of lists, and tables.
Here’s an example:
Well to get this, your content must be relevant and have a good structure so that search engines easily rank your pages.
At least, the top five in the SERP in order to get Featured Snippets.
This feature will display search results related to images for each keyword typed by the user.
For example, with the following ornamental flower keywords:
This set of images will usually appear in the SERP with the top position.
When the image is clicked, the user will be directed to Google Image, after that they can only go to the website address according to the source of the image.
Almost the same as Image Packs, the difference is that the Video Result feature will appear in the form of a collection of videos in the SERP that match the query typed.
For example, using the tutorial keywords to create the following design:
Well, the videos that are displayed are mostly from youtube which appear in the SERP in the Videos section. There is information such as title, source, and time of publication.
Generally, this feature is related to the query submitted by the searcher in the search engine.
The SERP feature will display various questions related to the query used.
As an example of a SERP feature in the form of a question as follows:
To get this feature, you must present content that is able to answer questions from most people on a particular topic.
Have you ever visited a website by typing its domain name in a search engine?
If the site already has good navigation, the sitelink will appear in the SERP easily.
As the following example says the Sitelink feature in the SERP:
Well, to get this SERP feature, your website must be properly navigated and have a neat structure.
This SERP feature will display a series of products that match the user’s wishes, namely wanting to buy.
The view contains a list of products related to the query the user is using. There is complete information on the product list.
For example, such as: product name, reviews, prices, sellers, promos and so on.
It can be seen in the following example image:
Well, to get the SERP instantly, you have to use paid ads, because obviously it will appear at the top of the SERP organic search.
This SERP feature displays short answers to searcher questions.
With this answer, users do not need to navigate through web pages because they are quite satisfied with the short answers that appear at the top of this SERP.
As an example see in the image below:
If your site wants to get a position like this SERP, then the content you create must be considered trusted by Google.
However, most people do not really want this, because it is considered not to bring traffic to the website.
The reason is because the answer that the searcher wants has been answered without having to go to the website page that provides the information.
Most people use using search engines to get information related to location.
Maybe you are among those who often use it to find out a certain location according to the typed query.
For example, using the words Nearest ATM Machine or Nearest Gas Station.
Then the search engine will provide relevant information according to the query used.
According to Ahrefs itself, approximately 87% of most people in the US use Google to search for nearby businesses compared to other search engines.
Well, to get this SERP feature you have to register your business on Google Business.
Rich Snippets is a Search Engine Result Page feature that displays pages organically but with more complete information.
Usually there is information such as reviews or reviews of a website.
It can be seen as the following example:
This serves to increase the number of clicks on the page, because it is considered to look more professional than other pages without Rich Snippets.
Well, that’s the SERP feature that is the most popular and often encountered by searchers on search engines.
Thus, surely you will understand a little more about the SERP. Now what are the benefits of SERP?
Broadly speaking, there are two benefits that can be felt, namely for searchers and for website owners.
Searchers who use search engines to find certain information can easily find information that is relevant to the keywords used.
SERP will sort website pages that are most relevant to search keywords, namely on the first page of search engines from number one to ten.
At least the first three are the most clicked by users, according to Ahrefs as many as 75.1% of those who click.
Furthermore, the benefits felt by the website manager or called the Webmaster.
For Website Owners
Website owners can take advantage of the SERP as a measure of success in optimizing a website.
The more pages that appear in the Search Engine Result Page, the optimization has been successful.
By considering that the website can appear in various SERP features, a webmaster will further optimize and improve the findings of problems that cause the website not to appear in the SERP.
For that it is important to do a SERP analysis, how do you do it? See below, we will explain how.
How to Analyze SERP for SEO
There are several things you should do, including the following:
- Relevant keyword analysis
Before optimizing your website, you should determine what keywords to use.
It can be seen from the number of people who are looking for information from the keywords used.
- Analysis of the emerging SERP features
You can see what Search Engine Result Page features appear, you can find out how to get or use these features that are considered useful for your business.
- Search Intent Analysis
Furthermore, you can also pay attention to the Search Inten that appears in the SERP which later you can create quality content that is also able to meet the needs of users.
- Understand the Competitor Matrix
You can also see a matrix of competitors on page one of a search engine.
Pages that occupy the top 10 SERPs are pages that are considered the most relevant to searches by search engine users.
You can analyze metrics such as: content word count, title, meta description, backlink strength and also the strength of the domain itself.
Then, from this competitor matrix analysis, you can create content that is even more quality than the competitors.
So, the content you create can easily shift their position in the top 10.
Please use various research tools, such as Ahrefs, Keyword Planner, Ubersuggest, and so on.Share This Article: