Digital Marketing Tutorial for Beginners: Tips and Tricks

Digital Marketing Tutorial for Beginners: Tips and Tricks

Now is the era of digital marketing. Businesses from small to large alike are flocking to digital media and cutting back on legacy advertising. That’s why many people are interested in learning digital marketing until they are proficient. Unfortunately, many business people need to learn how to start digital marketing. This is because there are …

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Coca-Cola Marketing Strategy 2023: A Case Study

Coca-Cola Marketing Strategy 2023: A Case Study

Who doesn’t know the Coca-Cola brand of soft drink? This brand is one of the most famous soda drinks besides its competitor, Pepsi. Coca-cola even admitted that the drink’s taste had lost to Pepsi lo. However, these two brands have continued to innovate and compete until now. It’s not just a matter of taste. There …

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5 Digital Marketing Strategy That will Be Trend!

5 Digital Marketing Strategy That will Be Trend!

The world’s economic development sector is all through Digital Marketing. 91.9% of the American market uses Digital Marketing as their marketing strategy, but only 63% believe in its power to build a company’s business with an optimal Digital Marketing strategy.  While the rest, maybe around 40% expressed great concern about Digital Marketing strategies because of …

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5 Content Marketing Tips to Market Your Business

5 Content Marketing Tips to Market Your Business

In the modern business world, creating engaging marketing content is necessary if you want to progress. Through interesting marketing content, you can create strong relationships with customers. In addition, at this time, almost all marketing activities are focused on digital marketing, which means focusing on the content displayed. Content Marketing Glimpse According to Forbes, content …

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What Is Social Media Optimization: 6 Proven Tips!

What Is Social Media Optimization: 6 Proven Tips!

Social Media Optimization is using social media networks to manage and increase brand exposure and engagement. According to Investopedia, social media optimization can increase awareness of new products and services, connect with customers, and reduce the potential for the bad news. The concept of optimization is similar to SEO. It would help if you found …

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Top 12 Social Media Specialist Skills You Need in 2023

Top 12 Social Media Specialist Skills You Need in 2023

To increase brand awareness and traffic, entrepreneurs or individuals are trying to do business online. Of course, by exploring online business, business people must develop an online marketing strategy. Today’s significant increase in internet users has made digital marketing a powerful weapon for marketing products. One of the ways that now produces quite a lot …

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Exploring of Funnel Marketing Tactics in 2023

Exploring of Funnel Marketing Tactics in 2023

Business is art. There is no magic formula for making a business successful. Indeed, some principles must be adhered to. For example, precise calculations and instinct in seeing trends. The rest, there are no rules. How the business runs or the dynamics of the business itself is an art. However, how about we leak a …

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What Is a Data Warehouse: Overview, Concepts and How It Works

What Is a Data Warehouse: Overview, Concepts and How It Works

We all know that data plays a vital role in many things. From data, we can produce information that is useful for many things. Starting from professional or personal interests will require much information sourced from credible data. And, of course, various types of data are available around us. If you work in the data …

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8 Benefits of Branding: Purposes and Branding Strategies

8 Benefits of Branding: Purposes and Branding Strategies

The term brand itself was first used by the British in the 19th century to mark livestock and slaves by imprinting hot iron on their bodies. At that time, they called the word burn. Then the word brand began to be popularly used by Germans with the same meaning: marking something using a hot iron …

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Python Developer Salaries for Freshers and Experienced

python developer salaries

Python is no longer just used for web development and SEO. It has a wide range of software libraries and supports diverse programming paradigms, making it easy to read and scale for larger applications. If you’re considering a career in Python development, you may be wondering about the average salary for Python developers. Recently, Python …

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Project Engineer: Understanding the Job Description and Requirements

Project Engineer: Understanding the Job Description and Requirements

A project engineer (PE) works across the boundaries between engineering and project management, leading technical personnel who contribute to our product. In some cases, PE also functions as a project manager, but in some cases, both professionals have Shared responsibility to lead a project is wrong if the PE is assumed to be a pure …

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Project Manager Salary Trends for 2023

Project Manager Salary Trends for 2023 - Matob EN

Becoming a project manager can be a great career move, whether you’re looking to advance in your current organization or make a difference in a new one. However, it’s important to consider the salary trends for project managers before making any major career decisions. The field of project management is expected to grow by 33 …

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The Digital Transformation Framework: A Blueprint for Success

The Digital Transformation Framework: A Blueprint for Success

Have you ever heard of the term “digital transformation framework”? It’s a hot topic in the business world right now, and for good reason. Essentially, it’s a set of guidelines and best practices that companies can use to digitally transform their operations and stay competitive in today’s fast-paced digital landscape. But, what exactly does that …

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How to Become a Business Analyst?

How to Become a Business Analyst?

A business analyst uses data analytics and other tools to assist companies in evaluating and improving business processes for more efficient operational activities. Learn the meaning, examples, and how to become a business analyst in this article. Jobs in the business field are comprehensive. It’s no wonder that many people still find it difficult to …

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MBA Specializations to Watch: The Top 7 in Demand for 2023

MBA Specializations to Watch: The Top 7 in Demand for 2023

Welcome to the world of MBA specializations! If you’re reading this, chances are you’re interested in pursuing an MBA degree, but you’re not quite sure which specialization to choose. Well, you’re in luck because we’ve compiled a list of the top 10 MBA specializations in demand for 2023. These specializations are not only in high …

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The Path to a Career in Information Security: Tips and Tricks

The Path to a Career in Information Security: Tips and Tricks

An information security analyst is a person who is responsible for maintaining the security of information devices. This profession can exist in companies, the government, the military, and non-profit or non-governmental organizations. They must safeguard all digital data and information owned by the company. People with an educational background in information technology science usually carry …

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Fast Tracking vs Crashing Key Differences

Fast Tracking vs Crashing Key Differences

Fast tracking vs crashing, two project management techniques that can help you get your project done faster. But, what exactly are they and when should you use them? Fast tracking is when you try to overlap tasks that would normally be done one after the other. It’s like trying to multitask on a project. Crashing …

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Business Analyst Careerpaths Options: Take a Closer Look!

Business Analyst Careerpaths Options: Take a Closer Look!

The American Bureau of Labor Statistics (BLS) estimates that the high demand for business analysts in the industrial world will increase by up to 14% in 2024—higher than the average for other professions. Why does a business analyst have such high demand, even though a decade ago, this profession was far from famous and less …

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Top 10 List of Fastest Growing Startups in 2023

Top 10 List of Fastest Growing Startups in 2023

Let’s be real, we all know big brands like Google, Microsoft, eBay, and Johnson & Johnson, but they all started out as small startups. That means any new startup has the potential to become a huge success and dominate its market. But, in order to do that, startups need to be super innovative and use …

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Cloud Computing Salaries on the Rise: What to Expect in 2023

Cloud Computing Salaries on the Rise: What to Expect in 2023

When you use cloud computing, you’re basically accessing services and apps over the internet. It means you can get what you need, when you need it, without having to buy a bunch of expensive hardware or software first.   is great because it helps you innovate faster and be more flexible with your resources. Plus, …

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Understanding Difference Between ROM Estimate Vs Definitive Estimate

  What is Cost Estimating? Cost estimating (the art of approximating) is the possible amount of expenses required for an activity based on the information available at that time. Cost estimation and budgeting are among the most critical in project proposals and management. Suppose thecost estimation is done inadvertently, resulting in an overestimation of costsat …

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8 Most Popular Java Applications Used World-Wide in 2023

16 Most Popular Java Applications Used World-Wide in 2023

Java has become a popular programming language in the world. Various large technology companies use Java to develop applications with millions of users. Java is a powerful programming language because it is multiplatform and has a complete library. One of the innovations that made Java a favorite choice was the Write Once, Run Anywhere (WORA) …

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Data Scientist Job Description: Role, Responsibilities, and More

Data Scientist Job Description: Role, Responsibilities, and More

The Data Scientist profession is much needed by companies in various fields such as health, transportation, education, etc. The career paths and salaries offered are also promising. If you want to become a Data Scientist, then you have to master the skills needed. Especially for beginners, it might take more time to learn and master …

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Digital Business: Why You Shoud Bring Your Business Into Digital?

Digital Business: Why You Shoud Bring Your Business Into Digital?

Digital business, you might have heard the term before and probably wondering what it means. In simple terms, it’s taking a traditional business and giving it a digital makeover using technology. The goal is to make more money and create new opportunities for growth. A lot of companies are jumping on the digital bandwagon because …

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Average and Highest Cybersecurity Salaries in the US

Average and Highest Cybersecurity Salaries in the US

Cybersecurity is a rapidly growing field in the US, with a high demand for professionals who can protect digital information and intellectual property, create secure client records, and combat online fraud. As cybercrime continues to be a major threat, companies are willing to offer attractive salary packages to attract the most skilled and experienced professionals. …

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Top Project Manager Qualifications and Career Path in 2023

Top Project Manager Qualifications and Career Path in 2023

Project Manager is responsible for skilled grouping workers into teams, building and creating team plans, and facilitating the execution of all projects. Its objective is to achieve company goals. The specific duties and roles of each project manager depend, to a large extent, on the company in which they work and the industry in which …

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DevOps Engineer Job Description, Roles and Responsibilities

DevOps Engineer Job Description, Roles and Responsibilities

Jobs in the IT world continue to grow along with the development of the digital era. One job that is still relatively new is DevOps Engineer. These jobs are still in high demand by big companies. Then, what do DevOps Engineers do? What are the duties and responsibilities? To answer your curiosity about DevOps, the …

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Top 10 In-Demand Jobs in Canada in 2023

Top 10 In-Demand Jobs in Canada in 2023

In 2023, companies in Canada will be in high demand for IT professionals who can collaborate across various areas of the business to drive digital transformation and improve customer experiences. This trend is creating challenges for technology leaders, such as a shortage of skilled workers. According to research, over half of IT departments in North …

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Data Analyst vs Data Scientist: Key Differences

Data Analyst vs. Data Scientist: Key Differences

Suppose you are interested in jobs related to big data. In that case, there are 2 career paths that you can choose, namely data scientists and data analysts. The two have a lot in common, so it’s sometimes hard to tell them apart. Let’s discuss these two professions to find out the differences between data …

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10 Famous Business Leaders You Must Follow in 2023

13 Famous Business Leaders You Must Follow in 2023

Business leaders, like civilizations, rise and fall with the times. They must possess the necessary traits, such as persistence and passion, to pave the way for new opportunities and greater ventures. They may not have a silver spoon or a large business inheritance, but they possess the ability to inspire others and have a clear …

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Career in System Administration: Job Description, Skills, and Education

Career in System Administration: Job Description, Skills, and Education

System administrator is a professional responsible for maintaining a company’s computer network. This one profession is quite similar to a network administrator. In some companies, these two professions carry out the same responsibilities. The network administrator is more responsible for ensuring the communication system within the company continues to run smoothly. Meanwhile, the system administrator …

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Become Pro Python Developer: A Guide to Building Your Skills

Become Pro Python Developer: A Guide to Building Your Skills

In 2018 Python became the most popular programming language in the world. This ultimately impacts the increasing need for the Python developer profession to date. The popularity of Python is not only because the programming language is quite simple and easy for novice programmers to learn. However, Python can also be applied to several operating …

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Project Management App Showdown: 10 Most Popular Tools

Project Management App Showdown: 10 Most Popular Tools

Project management is one method used to manage a project so that it can run efficiently and effectively. Along with the development of increasingly sophisticated technology, products called project management tools are created. Most executives and project managers already understand the importance of this. 5 benefits can be felt when using project management app, namely: …

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PPC Advertising in 2023: 6 Proven Strategies for Making Money

PPC Advertising in 2023: 6 Proven Strategies for Making Money

The existence of rapid technological developments makes various things change in aspects of life. Utilizing this technological development is hoped to produce better results, including the business undertaken. In the past, companies used individual marketing strategies that focused more on conveying product information to prospective buyers. Changes are also felt regarding the ads that appear. …

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Blockchain Developer Salaries in 2023: What to Expect

Blockchain Developer Salaries in 2023: What to Expect

Blockchain technology has gained widespread popularity in the global market due to its unique features. It operates as an append-only peer-to-peer network, maintaining a secure and distributed ledger that can only be updated through consensus mechanisms such as BFT and PBFT. As a result, many IT organizations are in need of skilled blockchain developers. Choosing …

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Productivity 101: Defining, Measuring and Improving Your Performance

Productivity 101: Defining, Measuring and Improving Your Performance

Employee productivity is an essential factor in supporting a business’s success. If employees are not productive, the company’s operational activities will not run smoothly, aka hampered. Therefore, increasing work productivity is essential for every employee. Productivity is a fundamental factor affecting the company’s ability to compete. Broadly speaking, productivity is the ability of every person, …

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Tesla Marketing Strategy in 2023: A Closer Look

Tesla Marketing Strategy in 2023: A Closer Look

Tesla electric car that is now a byword in society and does not use a fuel engine. Each Tesla car is unique enough to make it very attractive in the market. Additionally, Tesla’s marketing strategy has also been highlighted a lot. Tesla Motors, now the name has changed to Tesla, Inc., is an automotive company …

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How To Become DevOps Engineer in 2023: Tips & Trick

How To Become DevOps Engineer in 2023: Tips & Trick

Become DevOps Engineer is how to build an infrastructure system that is automated, integrated and flexible so that Developers can launch their coding as quickly and efficiently as possible. 1. In his daily life, the DevOps Engineer’s duties are as follows: 2. Building a Containerization or Virtualization system, 3. Build an automated and integrated infrastructure …

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Become Business Intelligence Analyst: Guide for Aspiring Professionals

Become Business Intelligence Analyst: Guide for Aspiring Professionals

Professions in the IT world within a company are currently quite sought after and in demand, one of which is a Business Intelligence Analyst. Then, what are the duties of this profession and what skills are required of a Business Intelligence Analyst? Find the answer in the following explanation! Business Intelligence Analyst Overview Business Intelligence …

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Technical Architech: Career Overview, Job Responsibilities, and Skills Required

technical architect

For those interested in working at a well-known IT company, a career as a software architect might be the answer to that desire. Most startup companies and IT companies need a software architect. They’re expected to have special skills in terms of design, decision-making, understanding programming languages, and other special skills. Through this article, you …

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Importance of Social Media in Today’s World Digital Era

Importance of Social Media in Today's World Digital Era

Hey there! So, you wanna know why social media is so important in today’s world? Well, let me tell you, it’s not just about scrolling through your feed and checking out what your friends had for breakfast. Social media has become a powerful tool for connecting people, sharing information, and building communities. It’s a place …

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How to Climb A Corporate Ladder: Set Up You Career Goals Tips!

How to Climb A Corporate Ladder: Set Up You Career Goals Tips!

Millennials, born between 1982 and 2000, now make up the majority of the workforce in the U.S. They have different career aspirations than previous generations, valuing work that aligns with their values, allows for personal growth and autonomy, and has a sense of purpose. They also prioritize mentorship and are willing to switch jobs frequently …

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Scrum and Agile: Clearing Up the Confusion

Scrum and Agile: Clearing Up the Confusion

Scrum and agile. These two words are very familiar to the ears of information technology workers. Scrum and agile are also used quite frequently in start-ups or work teams. Then, what exactly are scrum and agile. A further question is, what is the difference between scrum and agile? These two terms are often used together. …

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10 Types of Cyber Attacks You Should Be Aware in 2023

10 Types of Cyber Attacks You Should Be Aware in 2023

Along with the rapid development of technology and the internet, the threat of cybercrime is increasing. To protect yourself from various cyber attacks, you need to know the most commonly used cyber-attacks. Cyber security is becoming increasingly important. This is because, currently, computers and computer networks are increasing in people’s daily lives. Taking steps to …

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Top 16 Qualities of a Good Manager and a Leader

Top 16 Qualities of a Good Manager and a Leader

Leadership has several vital functions for the success of an organization. One way is to provide a vision for the company. Leaders must explain the vision, and the work employees must do to achieve it. Leaders must inspire and motivate teams and coordinate personal actions for collective progress. According to Sulaksana (2002), leaders have a …

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